Monitoring campaign performance data from Quora Ads is crucial for optimizing your advertising budget and strategy. Manual exports create unnecessary friction and outdated insights.
Coefficient bridges this gap by creating a direct connection between your Quora Ads campaigns and Excel, ensuring you always work with current data.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect to your Quora Ads account
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Step 3:
Select and import Campaign Level Metrics data
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Step 4:
Set up auto-refresh to keep data current
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Step 5:
Create campaign performance dashboards with the imported data
Step-by-Step Guide to Importing Quora Ads Campaign Level Metrics
Step 1: Install and Connect Coefficient
Begin by installing the Coefficient add-in for Excel:
- Open your Excel spreadsheet
- Navigate to the Insert tab in the ribbon
- Click Get Add-ins
- Search for “Coefficient” and click Add
- After installation, click on the Coefficient icon to launch the sidebar
- Select “Import Data” to begin the connection process

Step 2: Import Campaign Level Metrics from Quora Ads
Now, connect to Quora Ads and select the campaign data to import:
- In the Coefficient sidebar, click “Import from”
- Select “Marketing” from the categories
- Choose “Quora Ads” from the list of marketing connectors
- Log in to your Quora Ads account when prompted
- Under “Objects,” select “Campaign Level Metrics”
- Choose the time period and specific metrics you want to analyze
- Select the destination in your spreadsheet for the data
- Click “Import” to bring the campaign data into Excel

Step 3: Set Up Auto-Refresh (Optional)
Ensure your campaign data stays current with automatic refreshes:
- In the Coefficient sidebar, locate your imported Quora Ads data
- Click the “…” menu and select “Configure refresh”
- Choose your preferred frequency (hourly, daily, or weekly)
- Set specific times for the refreshes to occur
- Click “Save” to activate the automatic updates

Making the Most of Your Campaign Data in Excel
With your Quora Ads campaign data in Excel, you can perform powerful analysis:
- Compare performance across multiple campaigns to identify winners and losers
- Track campaign ROI and other KPIs with custom Excel formulas
- Create trend charts to visualize campaign performance over time
- Build campaign dashboards that automatically update with fresh data
- Combine with data from other platforms to assess cross-channel impact
Available Quora Ads Data in Coefficient
Objects
- Account Level Metrics
- Campaign Level Metrics
- Ad set Metrics
- Ad Metrics
- Lead Gen Forms
- Recent Leads
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