How to Import Campaign Level Metrics from Quora Ads into Excel

Monitoring campaign performance data from Quora Ads is crucial for optimizing your advertising budget and strategy. Manual exports create unnecessary friction and outdated insights.

Coefficient bridges this gap by creating a direct connection between your Quora Ads campaigns and Excel, ensuring you always work with current data.

Step-by-Step Guide to Importing Quora Ads Campaign Level Metrics

Step 1: Install and Connect Coefficient

Begin by installing the Coefficient add-in for Excel:

1. Open your Excel spreadsheet
2. Navigate to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. After installation, click on the Coefficient icon to launch the sidebar
6. Select “Import Data” to begin the connection process

Step 2: Import Campaign Level Metrics from Quora Ads

Now, connect to Quora Ads and select the campaign data to import:

1. In the Coefficient sidebar, click “Import from”
2. Select “Marketing” from the categories
3. Choose “Quora Ads” from the list of marketing connectors
4. Log in to your Quora Ads account when prompted
5. Under “Objects,” select “Campaign Level Metrics”
6. Choose the time period and specific metrics you want to analyze
7. Select the destination in your spreadsheet for the data
8. Click “Import” to bring the campaign data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Ensure your campaign data stays current with automatic refreshes:

1. In the Coefficient sidebar, locate your imported Quora Ads data
2. Click the “…” menu and select “Configure refresh”
3. Choose your preferred frequency (hourly, daily, or weekly)
4. Set specific times for the refreshes to occur
5. Click “Save” to activate the automatic updates

Making the Most of Your Campaign Data in Excel

With your Quora Ads campaign data in Excel, you can perform powerful analysis:

• Compare performance across multiple campaigns to identify winners and losers
• Track campaign ROI and other KPIs with custom Excel formulas
• Create trend charts to visualize campaign performance over time
• Build campaign dashboards that automatically update with fresh data
• Combine with data from other platforms to assess cross-channel impact