Tracking ad set performance in Quora Ads is essential for understanding audience targeting effectiveness. However, manual exports lead to disconnected data and delayed insights.
Coefficient solves this by creating a live connection between your Quora Ads ad sets and Excel, enabling real-time analysis and data-driven optimization.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect to your Quora Ads account
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Step 3:
Select and import Ad Set Metrics data
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Step 4:
Set up auto-refresh to maintain current data
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Step 5:
Create custom reports to optimize ad set performance
Step-by-Step Guide to Importing Quora Ads Ad Set Metrics
Step 1: Install and Connect Coefficient
Start by adding Coefficient to your Excel environment:
- Open Excel on your computer
- Go to the Insert tab in the Excel ribbon
- Click Get Add-ins
- Search for “Coefficient” and install it
- Once installed, click the Coefficient icon to open the sidebar
- Click “Import Data” to begin connecting your data sources

Step 2: Import Ad Set Metrics from Quora Ads
Now, connect to Quora Ads and import your ad set performance data:
- In the Coefficient sidebar, select “Import from”
- Choose “Marketing” from the categories
- Select “Quora Ads” from the available marketing platforms
- Authenticate your Quora Ads account when prompted
- Navigate to “Objects” and select “Ad Set Metrics”
- Choose your desired date range and specific metrics
- Select where in your spreadsheet to import the data
- Click “Import” to bring the ad set data into Excel

Step 3: Set Up Auto-Refresh (Optional)
Keep your ad set metrics current with automatic data refreshes:
- In the Coefficient sidebar, locate your imported ad set data
- Click the “…” menu next to the data set
- Select “Configure refresh”
- Choose your refresh frequency (hourly, daily, or weekly)
- Set specific times for refreshes to occur
- Click “Save” to activate automatic updates

Leveraging Ad Set Data for Performance Optimization
With your Quora Ads ad set data in Excel, you can perform powerful analysis:
- Compare performance across different audience segments
- Identify which ad sets deliver the best ROI and conversion rates
- Create custom visualizations to spot performance trends
- Build dynamic dashboards that update automatically
- Develop A/B testing frameworks to optimize targeting strategies
Available Quora Ads Data in Coefficient
Objects
- Account Level Metrics
- Campaign Level Metrics
- Ad set Metrics
- Ad Metrics
- Lead Gen Forms
- Recent Leads
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