How to Import Ad Set Metrics from Quora Ads into Excel

Tracking ad set performance in Quora Ads is essential for understanding audience targeting effectiveness. However, manual exports lead to disconnected data and delayed insights.

Coefficient solves this by creating a live connection between your Quora Ads ad sets and Excel, enabling real-time analysis and data-driven optimization.

Step-by-Step Guide to Importing Quora Ads Ad Set Metrics

Step 1: Install and Connect Coefficient

Start by adding Coefficient to your Excel environment:

1. Open Excel on your computer
2. Go to the Insert tab in the Excel ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and install it
5. Once installed, click the Coefficient icon to open the sidebar
6. Click “Import Data” to begin connecting your data sources

Step 2: Import Ad Set Metrics from Quora Ads

Now, connect to Quora Ads and import your ad set performance data:

1. In the Coefficient sidebar, select “Import from”
2. Choose “Marketing” from the categories
3. Select “Quora Ads” from the available marketing platforms
4. Authenticate your Quora Ads account when prompted
5. Navigate to “Objects” and select “Ad Set Metrics”
6. Choose your desired date range and specific metrics
7. Select where in your spreadsheet to import the data
8. Click “Import” to bring the ad set data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your ad set metrics current with automatic data refreshes:

1. In the Coefficient sidebar, locate your imported ad set data
2. Click the “…” menu next to the data set
3. Select “Configure refresh”
4. Choose your refresh frequency (hourly, daily, or weekly)
5. Set specific times for refreshes to occur
6. Click “Save” to activate automatic updates

Leveraging Ad Set Data for Performance Optimization

With your Quora Ads ad set data in Excel, you can perform powerful analysis:

• Compare performance across different audience segments
• Identify which ad sets deliver the best ROI and conversion rates
• Create custom visualizations to spot performance trends
• Build dynamic dashboards that update automatically
• Develop A/B testing frameworks to optimize targeting strategies