How to Import Account Level Metrics from Quora Ads into Excel

Tracking Quora Ads account metrics in Excel helps marketing teams analyze performance trends and make data-driven decisions. But manually exporting this data is time-consuming and leads to outdated insights.

With Coefficient, you can create a live connection between Quora Ads and Excel, ensuring your reports always reflect the most current data.

Step-by-Step Guide to Importing Quora Ads Account Level Metrics

Step 1: Install and Connect Coefficient

First, you’ll need to install Coefficient and connect it to your Quora Ads account:

1. Open Excel
2. Go to the Insert tab in the ribbon
3. Click Get Add-ins
4. Search for “Coefficient” and click Add
5. Once installed, click the Coefficient icon to open the sidebar
6. Select “Import Data” to begin connecting your accounts

Step 2: Import Account Level Metrics from Quora Ads

Now you’ll connect to Quora Ads and select the Account Level Metrics data you want to import:

1. In the Coefficient sidebar, select “Import from”
2. Choose “Marketing” from the categories
3. Select “Quora Ads” from the available connectors
4. Log in to your Quora Ads account when prompted
5. Under “Objects,” select “Account Level Metrics”
6. Choose the metrics and date range you want to include
7. Select where in your spreadsheet you want the data to appear
8. Click “Import” to bring your data into Excel

Step 3: Set Up Auto-Refresh (Optional)

Keep your Quora Ads data current by setting up automatic refreshes:

1. In the Coefficient sidebar, click the “…” menu next to your imported data
2. Select “Configure refresh”
3. Choose your preferred refresh frequency (hourly, daily, or weekly)
4. Set the specific times you want the data to update
5. Click “Save” to activate automatic refreshes

Analyzing Your Quora Ads Account Level Metrics in Excel

Now that you have your Quora Ads data in Excel, you can create powerful visualizations and analysis:

• Use Excel formulas to calculate custom metrics like ROI and cost per acquisition
• Create pivot tables to segment performance by different dimensions
• Build charts and graphs to visualize performance trends over time
• Set up conditional formatting to highlight areas that need attention
• Combine with data from other marketing platforms for cross-channel analysis