How to Import Content Category Data from Outreach into Excel

using Coefficient excel Add-in (500k+ users)

Learn how to import your Outreach Content Category data into Excel using Coefficient for campaign organization and analysis.

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Importing Content Category records from Outreach into Excel helps you segment campaigns by type—such as email templates, sequences, or snippets—for clearer performance insights. This guide covers install, import, and auto-refresh steps.

TLDR

  • Step 1:

    Step 1. In Excel, go to Insert → Get Add-ins → My Add-ins, search “Coefficient” and install.

  • Step 2:

    Step 2. Open Coefficient, select “Import from Objects”, then choose “Content Category” under Outreach.

  • Step 3:

    Step 3. Apply filters on category name or type, then click “Import”.

  • Step 4:

    Step 4. (Optional) Schedule auto-refresh to keep categories up to date.

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.
CRM and sales connectors like Salesforce, HubSpot, Pipedrive, and Gong shown in list view.
Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

What Outreach Objects Are Available?

Account

  • Opportunity
  • Sequence
  • Call Disposition
  • Call Purpose
  • Compliance Request
  • Content Category
  • Content Category Membership
  • Content Category Ownership
  • Duty
  • Email Address
  • Event
  • Favorite
+21 more

Frequently Asked Questions

  • How do I limit categories by type?

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    Use filters on category name or tag to include only the ones you need.

  • Can I see usage counts?

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    Pull in the membership object too to count how often each category is used.

  • Will imports respect API rate limits?

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    Coefficient batches calls and follows Outreach’s quotas automatically.

  • Can I join category data with sequences?

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    Yes—import both objects and use Excel formulas to map categories to sequences.

  • What if the refresh fails?

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    Verify filters and authentication in the Coefficient pane, then retry the import.

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