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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Geographic Performance data from Microsoft Ads in Excel helps marketers understand how campaigns perform across different locations, enabling more targeted budget allocation and bid adjustments based on regional performance.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your geographic performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Geographic Performance data with location metrics
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Step 4:
Set up auto-refresh to keep your geo data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Geographic Performance Data
After connecting your Microsoft Ads account, you can import your Geographic Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Geographic Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions by location)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads geographic data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Geographic Performance
With your Geographic Performance data now in Excel, you can identify top-performing and underperforming regions for your Microsoft Ads campaigns. Create pivot tables to compare metrics like CTR, conversion rate, and cost-per-conversion across different locations, from countries down to cities.
Use Excel’s visualization tools to create heat maps or geo charts that make regional performance trends immediately visible. These insights will help you make location-specific optimizations, such as adjusting bids for high-performing regions or creating location-specific campaigns with tailored messaging.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Geographic Performance data from Microsoft Ads?
To get Geographic Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Targeting” and then “Geographic”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Geographic Performance in Microsoft Ads?
To view geographic performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Campaigns tab
- Look for location targeting options
- For comprehensive location performance data, create a Geographic Performance report
With Coefficient, you can import detailed location data directly into Excel with all relevant metrics, making geographical analysis more powerful and efficient.
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How to automate importing Microsoft Ads Geographic Performance data to Excel daily?
Automating geographic data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Geographic Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh regional performance data without any manual work.
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How do I download Geographic Performance data from Microsoft Ads?
To download Geographic Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Targeting” then “Geographic”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have geographic data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Geographic Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for geographic performance thresholds, requiring marketers to manually monitor regional trends.Coefficient solves this with its Automations feature:
- Import your Geographic Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., regions with high CPA)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when specific locations show significant performance changes that require attention.
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