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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Ad Dynamic Text Performance from Microsoft Ads in Excel helps marketers understand how different dynamic text variations perform, enabling better customization of ad messaging and improved targeting.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection for always-current insights into your dynamic ad performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Dynamic Text Performance data with custom metrics
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Step 4:
Set up auto-refresh to keep your data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Dynamic Text Performance Data
After connecting your Microsoft Ads account, you can import your Ad Dynamic Text Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Dynamic Text Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads dynamic text performance data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Dynamic Text Ad Performance
With your Ad Dynamic Text Performance data now in Excel, you can identify which dynamic text variations drive the best results. Create pivot tables to compare performance across different text variations, ad groups, or campaigns, and use Excel’s visualization tools to identify patterns.
Calculate custom metrics like conversion rate by dynamic text variation to understand which messaging resonates most with your audience, helping you optimize future ad copy for better performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
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Frequently Asked Questions
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How to get Ad Dynamic Text Performance data from Microsoft Ads?
To get Ad Dynamic Text Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Ad” and then “Dynamic text”
- Configure your desired date range and metrics
- Run and download the report
For a more efficient solution, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Ad Dynamic Text Performance in Microsoft Ads?
To view ad dynamic text performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Ads tab
- Filter for ads using dynamic text
- For detailed performance metrics, create a Dynamic Text report
With Coefficient, you can import comprehensive dynamic text performance data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Ad Dynamic Text Performance to Excel daily?
Automating dynamic text performance data imports typically requires using the Microsoft Advertising API or setting up complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Ad Dynamic Text Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh dynamic text performance data without any manual work.
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How do I download Ad Dynamic Text Performance data from Microsoft Ads?
To download Ad Dynamic Text Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Ad” then “Dynamic text”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have dynamic text data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Ad Dynamic Text Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for dynamic text performance, requiring marketers to manually monitor changes.Coefficient solves this with its Automations feature:
- Import your Ad Dynamic Text Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., dynamic text variants with high CTR)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your dynamic text ads need attention or optimization.
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