Analyzing Ad Dynamic Text Performance from Microsoft Ads in Excel helps marketers understand how different dynamic text variations perform, enabling better customization of ad messaging and improved targeting.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection for always-current insights into your dynamic ad performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Ad Dynamic Text Performance data with custom metrics
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Step 4:
Set up auto-refresh to keep your data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Ad Dynamic Text Performance Data
After connecting your Microsoft Ads account, you can import your Ad Dynamic Text Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Dynamic Text Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads dynamic text performance data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Analyze Your Dynamic Text Ad Performance
With your Ad Dynamic Text Performance data now in Excel, you can identify which dynamic text variations drive the best results. Create pivot tables to compare performance across different text variations, ad groups, or campaigns, and use Excel’s visualization tools to identify patterns.
Calculate custom metrics like conversion rate by dynamic text variation to understand which messaging resonates most with your audience, helping you optimize future ad copy for better performance.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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