How to Import Conversions Data from LinkedIn Ads into Excel

Tracking conversions is vital for measuring LinkedIn Ads success. Rather than manually exporting conversion data, you can create a live connection between LinkedIn Ads and Excel.

This guide shows you how to import LinkedIn Ads Conversions data directly into Excel for better ROI analysis.

How to Import LinkedIn Ads Conversions Data into Excel

Step 1: Install Coefficient and Connect Your LinkedIn Ads Account

First, you’ll need to install the Coefficient add-in and connect it to your LinkedIn Ads account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select LinkedIn Ads as Your Data Source

Now you’ll need to select LinkedIn Ads and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “LinkedIn Ads” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your LinkedIn Ads account
4. Once connected, you’ll see the available data objects from LinkedIn Ads

Step 3: Import LinkedIn Ads Conversions Data

After connecting your account, you can import your Conversions data:

1. Select “Conversions” from the list of available objects
2. Choose the specific conversion metrics you want to import
3. Apply any filters needed (by date range, campaign, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the conversions data into Excel

With your conversion data in Excel, you can create custom calculations, visualizations, and reports to better understand campaign performance and conversion costs.