How to Import Google Analytics Total Revenue Data into Excel

Analyzing Total Revenue data from Google Analytics in Excel helps finance, marketing, and revenue teams understand the monetary performance of your website and digital campaigns.

Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest revenue metrics.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Total Revenue Data

After connecting your Google Analytics account, configure your Total Revenue data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Total Revenue” as your primary metric
4. • By date to track revenue trends over time
   • By source/medium to identify which channels drive revenue
   • By product or transaction ID for item-level analysis
   • By campaign to measure marketing effectiveness
   Add dimensions to segment your revenue data:
5. Apply filters if you want to focus on specific segments of your revenue data
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Total Revenue data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Total Revenue data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported revenue data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your revenue data current:
4. Optionally, set up alerts for significant changes in revenue metrics

Analyzing Total Revenue Data in Excel

With your Total Revenue data now in Excel, you can create valuable analyses like:

• Revenue trends over time (daily, weekly, monthly)
• Channel attribution showing which sources drive the most value
• Campaign ROI calculations
• Product performance breakdowns
• Custom dashboards that highlight revenue metrics alongside other KPIs

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Total Revenue data into Excel today with Coefficient and transform how your team tracks and analyzes monetary performance.