How to Import Google Analytics Sessions Data into Excel

Analyzing Sessions data from Google Analytics in Excel gives marketing teams insight into user engagement and site traffic patterns over time.

Instead of manual exports that quickly become outdated, you can create a live connection that refreshes automatically and keeps your metrics current.

Step 1: Install Coefficient and Connect to Google Analytics

First, you’ll need to install the Coefficient add-in and connect it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Sessions Data

After connecting your Google Analytics account, you’ll need to configure your Sessions data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Sessions” as your primary metric
4. • By date to track trends over time
   • By source/medium to identify traffic channels
   • By device category to understand user platforms
   • By geography to see regional patterns
   Add dimensions to segment your Sessions data:
5. Apply filters if you want to focus on specific segments of your Sessions data
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Sessions data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Sessions data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported Sessions data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your Sessions data current:
4. Optionally, set up alerts for significant changes in Sessions metrics

Analyzing Sessions Data in Excel

With your Sessions data now in Excel, you can create valuable analyses like:

• Day-over-day and week-over-week Sessions trends
• Comparison of Sessions across different traffic sources
• Correlation between marketing campaigns and Sessions volume
• Custom visualizations that show Sessions alongside other metrics
• Scheduled reports that automatically update with fresh Sessions data

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Sessions data into Excel today with Coefficient and transform how your team tracks and analyzes site traffic.