How to Import Google Analytics Session Conversion Rate Data into Excel

Analyzing Session Conversion Rate data from Google Analytics in Excel helps marketing and revenue teams understand how effectively your site turns visitors into customers, leads, or other valuable conversions.

Rather than manually exporting data that quickly becomes outdated, you can establish a live connection that refreshes automatically.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Session Conversion Rate Data

After connecting your Google Analytics account, configure your Session Conversion Rate data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Session Conversion Rate” as your primary metric
4. • By date to track trends over time
   • By source/medium to identify best-converting channels
   • By landing page to see which entry points convert best
   • By device category to understand platform-based conversion differences
   Add dimensions to segment your conversion rate data:
5. Apply filters if you want to focus on specific segments of your conversion rate data
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Session Conversion Rate data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Session Conversion Rate data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported conversion rate data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your conversion rate data current:
4. Optionally, set up alerts for significant changes in conversion rate metrics

Analyzing Session Conversion Rate Data in Excel

With your Session Conversion Rate data now in Excel, you can create valuable analyses like:

• Conversion rate trends over time
• Comparison of conversion rates across different traffic sources
• Landing page performance ranked by conversion effectiveness
• Custom visualizations that highlight conversion rate patterns
• Automated reports that refresh with the latest conversion rate data

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Session Conversion Rate data into Excel today with Coefficient and transform how your team optimizes conversion performance.