How to Import Google Analytics Pageviews Data into Excel

Analyzing Pageviews data from Google Analytics in Excel helps content and marketing teams understand which pages drive engagement and how visitors navigate your site.

Rather than relying on manual exports that quickly become outdated, you can create a live connection that refreshes automatically.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Pageviews Data

After connecting your Google Analytics account, configure your Pageviews data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Pageviews” as your primary metric
4. • By page title/URL to see which content performs best
   • By date to track trends over time
   • By source/medium to identify which channels drive page traffic
   • By device category to understand viewing platforms
   Add dimensions to segment your Pageviews data:
5. Apply filters if you want to focus on specific segments of your Pageviews data
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Pageviews data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Pageviews data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported Pageviews data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your Pageviews data current:
4. Optionally, set up alerts for significant changes in Pageviews metrics

Analyzing Pageviews Data in Excel

With your Pageviews data now in Excel, you can create valuable analyses like:

• Top performing content by Pageviews
• Trends in content popularity over time
• Comparison of Pageviews across different traffic sources
• Custom visualizations that show Pageviews alongside other engagement metrics
• Automated reports that refresh with the latest Pageviews data

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Pageviews data into Excel today with Coefficient and transform how your team analyzes content performance.