Accessing your Google Analytics New Users data directly in Google Sheets is essential for flexible analysis, custom reporting, and sharing insights with your marketing team.
Instead of manual exports, you can set up a live connection that keeps your spreadsheet updated automatically.
This guide shows you how to import your Google Analytics New Users data into Google Sheets using Coefficient.
TLDR
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Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect to your Google Analytics account.
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Step 2:
Step 2. Select Import from… and choose Google Analytics, then select the New Users data.
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Step 3:
Step 3. Configure your import settings and pull the data into your Google Sheet.
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Step 4:
Step 4. Set up auto-refresh to keep your New Users data updated automatically on your preferred schedule.

Step 1: Install and Connect Coefficient
First, you need to get Coefficient for Google Sheets.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find Google Analytics in the list of connectors. You’ll be guided to connect your Google Analytics account securely.

Step 2: Import Google Analytics New Users Data
After connecting, you’ll see options for importing data from Google Analytics.
- Select the “New Users” data from the available options.
- Choose the specific date range and dimensions/metrics you want to include with New Users.
- You can apply filters, segment data, and preview the data before importing.
- Click “Import” to pull the data into your active Google Sheet tab.

Step 3: Set Up Auto-Refresh (Optional)
To keep your Google Analytics New Users data current, set up an automatic refresh schedule.
In the Coefficient sidebar, find your imported data.
- Click the “Refresh” button or the three-dot menu next to your import.
- Select “Schedule Refresh”.
- Choose your desired frequency (e.g., daily, hourly, weekly) and time.
Coefficient will now automatically update your sheet with the latest data from Google Analytics based on your schedule.
Available Google Analytics Metrics & Dimensions
- Sessions
- Pageviews
- Conversions (Key Events)
- Traffic Source / Medium
- Engaged Sessions
- Session Conversion Rate
- Total Revenue
- Landing Page
- Event Count
- Campaign
- Device Category
- New Users
Frequently Asked Questions
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