How to Import Google Analytics Landing Page Data into Excel

Analyzing Landing Page data from Google Analytics in Excel helps content and marketing teams understand which entry points are most effective at attracting visitors and driving conversions.

Rather than manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest landing page metrics.

Step 1: Install Coefficient and Connect to Google Analytics

Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:

1. Open Excel and navigate to the Insert tab
2. Click on Get Add-ins
3. Search for “Coefficient” in the Office Add-ins store
4. Click Add to install the Coefficient add-in
5. Once installed, the Coefficient sidebar will appear
6. Click “Import” to begin connecting data sources
7. Select “Google Analytics” from the marketing integrations
8. Log in with your Google account and authorize Coefficient to access your data

Step 2: Select and Configure Landing Page Data

After connecting your Google Analytics account, configure your Landing Page data import:

1. Choose your Google Analytics 4 property from the dropdown menu
2. Set your desired date range (last 7 days, last 30 days, custom range, etc.)
3. Select “Landing Page” as your primary dimension
4. • Sessions to see traffic volume
   • Bounce rate to measure initial engagement
   • Conversion rate to assess effectiveness
   • Revenue to understand value generation
   Add metrics to analyze by landing page:
5. Apply filters if you want to focus on specific landing pages
6. Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh

Once you’ve configured your Landing Page data selection, import it into Excel and set up automatic refreshes:

1. Click “Import” to bring the Landing Page data into your Excel worksheet
2. Choose where you want the data to be placed in your spreadsheet
3. • Navigate to the “Automations” tab in the Coefficient sidebar
   • Select “Schedule Refresh” for your imported landing page data
   • Choose your preferred refresh frequency (hourly, daily, weekly)
   Set up auto-refresh to keep your landing page performance data current:
4. Optionally, set up alerts for significant changes in landing page performance

Analyzing Landing Page Data in Excel

With your Landing Page data now in Excel, you can create valuable analyses like:

• Performance rankings of your top landing pages
• Conversion funnel analysis from entry point to goal completion
• Content effectiveness comparison across different page types
• Custom visualizations showing landing page metrics over time
• Automated reports that highlight your highest and lowest performing entry points

Related Resources

For more information about working with Google Analytics data in your spreadsheets:

• Google Analytics Excel Integration Guide
• Google Analytics and Google Sheets Integration

Start importing your Google Analytics Landing Page data into Excel today with Coefficient and transform how your team analyzes entry point performance.