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Importing your Google Ads Keyword View data into Excel enables deeper analysis of keyword performance, bidding efficiency, and search term relevance beyond what Google Ads’ standard reporting provides.
With Coefficient, you can establish a live connection that keeps your keyword data current in Excel without manual exports, helping you optimize your search targeting and bid strategy.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store
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Step 2:
Connect to your Google Ads account
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Step 3:
Select and import Keyword View data
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Step 4:
Set up auto-refresh to keep data current
Step-by-Step Guide to Importing Google Ads Keyword View into Excel
Step 1: Install Coefficient in Excel
First, add the Coefficient add-in to Excel:
- Open Excel
- Click on the “Insert” tab in the ribbon
- Select “Get Add-ins”
- Search for “Coefficient” in the Office Add-ins store
- Click “Add” to install the Coefficient add-in
Step 2: Connect to Google Ads and Import Keyword View Data
After installing Coefficient, follow these steps to import your Keyword View data:
- Open the Coefficient sidebar in Excel
- Click “Import” to see available data sources
- Select “Google Ads” from the marketing connectors list
- Log in with your Google Ads credentials when prompted
- From the object list, select “Keyword View”
- Choose which keyword metrics you want to import (e.g., impressions, clicks, CTR, average position, quality score)
- Apply any filters if needed (e.g., date range, match type, performance thresholds)
- Click “Import” to bring the data into your spreadsheet
Step 3: Set Up Auto-Refresh (Optional)
To ensure your Keyword View data remains up-to-date:
- Select your imported Keyword View data in Excel
- In the Coefficient sidebar, click “Refresh”
- Choose “Set up auto-refresh”
- Select your preferred refresh schedule (hourly, daily, or weekly)
- Configure any notification settings
- Click “Save” to enable automatic updates
Available Google Ads Data
Available Objects
- Campaign
- Ad Group
- Conversion Action
- Keyword View
- Landing Page View
Related Google Ads Use Cases
How to Import Landing Page View Data from Google Ads into Excel
Learn how to import Google Ads Landing Page View data into Excel using Coefficient for better landing page performance analysis, conversion optimization, and user experience improvements.
How to Import Campaign Data from Google Ads into Google Sheets
Learn how to import live Google Ads Campaign data into Google Sheets using Coefficient for detailed campaign management and reporting.
How to Import Conversion Action Data from Google Ads into Google Sheets
Learn how to import live Google Ads Conversion Action data into Google Sheets using Coefficient for detailed conversion tracking and analysis.
Frequently Asked Questions
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How to get Keyword View from Google Ads?
In Google Ads’ interface, you can view keyword performance in the Keywords section, but exporting comprehensive keyword data with all relevant metrics and historical trends can be cumbersome with standard reports.With Coefficient, you can import your Keyword View data directly into Excel with a live connection that automatically updates with the latest keyword metrics, giving you a more complete and actionable view of your search term performance.
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How do I get a list of Keyword View in Google Ads?
Within Google Ads’ interface, navigate to the Keywords section to view your active keywords across campaigns and ad groups. This approach is limited to Google Ads’ standard views and filtering options.By using Coefficient to import your Keyword View data into Excel, you gain more flexibility to analyze performance patterns across match types, identify budget-draining keywords, and create custom segments that help optimize your search strategy more effectively.
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How to automate importing Google Ads Keyword View to Excel daily?
Without specialized tools, you would need to manually export and import keyword data regularly, which is time-consuming and inefficient, especially for accounts with thousands of keywords.Coefficient’s auto-refresh feature handles this automatically by scheduling daily updates to your keyword data, ensuring your Excel reports always include the latest performance metrics for accurate bid management and budget optimization.
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How do I download Keyword View data from Google Ads?
In Google Ads, you can create reports for keywords from the Reports section, but these exports often require significant processing to combine with other metrics or to track performance changes over time.Coefficient streamlines this by creating a direct connection between Google Ads and Excel, allowing you to import and refresh your keyword data with just a few clicks, maintaining a complete view of all your search term performance in one place.
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How to send email alerts about Keyword View data from Google Ads?
Google Ads offers limited alerting options for keyword performance, and these alerts don’t easily integrate with your broader search marketing strategy and analysis processes.With Coefficient, you can set up data-driven alerts that notify you and your team when important keyword trends emerge, such as significant changes in quality score, unusual cost per click spikes, or when high-value keywords begin to lose impression share due to budget constraints.
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