How to Import Audience Insights Data from Facebook Insights into Excel

Understanding your audience is crucial for effective Facebook marketing. With Coefficient, you can bring all your Facebook Audience Insights directly into Excel for deeper demographic analysis.

This guide shows you how to import Facebook Audience Insights data into Excel quickly and efficiently.

How to Import Facebook Audience Insights into Excel

Step 1: Install Coefficient and Connect Your Facebook Insights Account

First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source

Now you’ll need to select Facebook Insights and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “Facebook Insights” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your Facebook account
4. Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Audience Insights Data

After connecting your account, you can import your Audience Insights data:

1. Select “Audience Insights” from the list of available objects
2. Choose the specific metrics you want to import (demographics, locations, interests, etc.)
3. Apply any filters needed (date range, page followers vs. engaged users, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the audience data into Excel

With your audience insights in Excel, you can create detailed demographic reports, track audience evolution over time, and tailor your content strategy to better match your followers’ interests and behaviors.