Analyzing individual ads data from Facebook Ads in Excel helps marketing teams identify which specific ads are performing best and understand what messaging, creative elements, and calls-to-action drive results.
Rather than manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest ad performance metrics.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store
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Step 2:
Connect to your Facebook Ads account
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Step 3:
Select Ads as your data object
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Step 4:
Choose metrics to analyze by individual ad
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Step 5:
Import into Excel and set up auto-refresh
Step 1: Install Coefficient and Connect to Facebook Ads
Begin by installing the Coefficient add-in and connecting it to your Facebook Ads account:
- Open Excel and navigate to the Insert tab
- Click on Get Add-ins
- Search for “Coefficient” in the Office Add-ins store
- Click Add to install the Coefficient add-in
- Once installed, the Coefficient sidebar will appear
- Click “Import” to begin connecting data sources
- Select “Facebook Ads” from the marketing integrations
- Log in with your Facebook account and authorize Coefficient to access your ads data

Step 2: Select and Configure Facebook Ads Individual Ads Data
After connecting your Facebook Ads account, configure your individual Ads data import:
- Choose your Facebook Ads account from the dropdown menu
- Set your desired date range (last 7 days, last 30 days, custom range, etc.)
- Select “Ads” as your data object
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- Impressions, reach, and frequency to measure visibility
- Clicks and CTR to assess engagement
- Cost per click and CPM to evaluate efficiency
- Conversions and cost per conversion to measure effectiveness
- Apply filters if you want to focus on specific ads, ad sets, or campaigns
- Preview your selection to ensure it provides the insights you need

Step 3: Import and Set Up Auto-Refresh
Once you’ve configured your Facebook Ads individual ads data selection, import it into Excel and set up automatic refreshes:
- Click “Import” to bring the individual ads data into your Excel worksheet
- Choose where you want the data to be placed in your spreadsheet
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- Navigate to the “Automations” tab in the Coefficient sidebar
- Select “Schedule Refresh” for your imported ads data
- Choose your preferred refresh frequency (hourly, daily, weekly)
- Optionally, set up alerts for significant changes in ad performance

Available Facebook Ads Data
Data Objects
- Ad Sets
- Ads
- Ad Creatives
Analyzing Facebook Ads Individual Ads Data in Excel
With your Facebook Ads individual ads data now in Excel, you can create valuable analyses like:
- Performance ranking of all ads by key metrics
- Comparison of different ad formats and creative approaches
- A/B test results visualization and analysis
- Performance trends over time for ongoing ads
- ROI analysis by ad to identify the most cost-effective content
Related Resources
For more information about working with Facebook Ads data in your spreadsheets:
Start importing your Facebook Ads individual ads data into Excel today with Coefficient and transform how your team analyzes and optimizes ad creative performance.
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