Importing Mailchimp Campaigns into Excel lets you compare open, click, and send metrics side-by-side. This tutorial shows how to connect Coefficient and load your Campaigns object quickly.
TLDR
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Step 1:
Install Coefficient in Excel and authenticate Mailchimp.
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Step 2:
Import “Campaigns” via “Import from Objects.”
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Step 3:
Optionally schedule auto-refresh for continuous updates.
Step 1: Installation and Connection
In Excel, go to Insert › Get Add-ins › search “Coefficient” › Install. Open the Coefficient pane and log in to Mailchimp.

Step 2: Import Campaigns Data
Select “Import from Objects,” choose “Campaigns,” then click “Import.” Your campaign list will appear in the sheet.

Step 3: (Optional) Set Up Auto-Refresh
Click “Refresh” › “Schedule” in Coefficient, then select daily, hourly, or custom frequency. Coefficient updates your data automatically.

Available Mailchimp Objects
- Audience
- Campaigns
- Audience Activity
- Audience Growth History
- Audience Locations
- Audience Segments
- List of Audiences
- Conversations
- Contact List
- Reports
- Audience Clients
- Audience Interest Categories
- Audience Webhooks
- Automations
- Connected Sites
Frequently Asked Questions
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