How to Import Messages Data from ActiveCampaign into Excel

Name: Coefficient
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using Coefficient excel Add-in (500k+ users)

Learn how to import ActiveCampaign Messages data into Excel using Coefficient. Analyze email content performance, optimize messaging strategies, and improve your communication effectiveness with real-time data.

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How to Import Messages Data from ActiveCampaign into Excel
- Step-by-Step Guide to Importing ActiveCampaign Messages

Analyzing ActiveCampaign Messages in Excel helps marketers understand which content resonates with their audience. By tracking message performance metrics, you can refine your communication strategy and improve engagement rates across campaigns.

TLDR

Step 1:

Step 1: Install Coefficient from the Office Add-ins store and connect to your ActiveCampaign account
Step 2:

Step 2: Select Import from Objects and choose Messages from ActiveCampaign
Step 3:

Step 3: Configure your data preferences and import the messages data
Step 4:

Step 4: Set up auto-refresh to keep your message performance metrics updated automatically

Step-by-Step Guide to Importing ActiveCampaign Messages

Step 1: Install and Connect Coefficient

Before importing ActiveCampaign data, you need to install the Coefficient add-in and connect to your ActiveCampaign account:

Open Excel and navigate to the Insert tab in the ribbon
Click on “Get Add-ins” to open the Office Add-ins store
Search for “Coefficient” and click “Add” to install the add-in
After installation, the Coefficient sidebar will appear on the right side of your Excel sheet
Click on “Import from…” in the Coefficient sidebar
Select “ActiveCampaign” from the list of available connectors
Follow the authentication prompts to connect your ActiveCampaign account

Coefficient sidebar menu with import, export, automations, and AI Sheet Assistant options.

Step 2: Import Messages Data

Now that you’re connected to ActiveCampaign, you can import your messages data:

In the Coefficient sidebar, under ActiveCampaign, select “Objects”
From the available objects list, select “Messages”
Configure which message attributes you want to include (subject lines, content details, send dates, associated campaigns, etc.)
Choose any filters you’d like to apply to your data (e.g., specific message types, time periods, or content themes)
Click “Import” to bring the data into your Excel spreadsheet

Marketing integrations such as Google Ads, Facebook Ads, HubSpot, and Klaviyo listed.

Step 3: Set Up Auto-Refresh (Optional)

To ensure your ActiveCampaign messages data stays current:

With your imported data selected, click on “Automations” in the Coefficient sidebar
Select “Auto-refresh” to open the scheduling options
Choose your preferred refresh frequency (hourly, daily, or weekly)
Set specific times for the refresh to occur
Click “Save” to activate the auto-refresh schedule

Auto-refresh options for imported data with daily, hourly, and weekly scheduling.

ActiveCampaign Messages FAQ

Deals, Groups, Tags, Users, Accounts, Contacts, Campaigns, Messages, Lists

In ActiveCampaign, message data is typically accessed within individual campaigns or automations, making it difficult to analyze content performance across your entire marketing program. This fragmented approach limits your ability to identify messaging patterns that drive engagement. Coefficient allows you to import all your ActiveCampaign messages data directly into Excel, creating a centralized repository where you can analyze subject line effectiveness, content engagement patterns, and message timing across your entire communication strategy.
How do I get a list of Messages in ActiveCampaign?
Getting a comprehensive list of all messages from ActiveCampaign requires navigating through multiple campaigns and automations, making it time-consuming to compile a complete inventory of your communication assets. With Coefficient, you can import a consolidated list of all your messages with their associated metrics directly into Excel, enabling you to build a searchable content library that tracks performance and facilitates content reuse strategies.
How to automate importing ActiveCampaign Messages to Excel daily?
Traditional methods for tracking message performance over time require manual exports or custom development work to create monitoring systems that capture data as engagement metrics continue to evolve. Coefficient's auto-refresh feature provides an elegant solution that lets you schedule automatic updates of your messages data, ensuring you always have current performance metrics without the need for repetitive manual exports.
How do I download Messages data from ActiveCampaign?
ActiveCampaign doesn't offer a direct way to export comprehensive message content data across your entire account, making content analysis and performance tracking challenging. Coefficient creates a direct connection to your ActiveCampaign account that enables you to import detailed message data into Excel with a single click, including content attributes, performance metrics, and associated campaign information.
How to send email alerts about Messages data from ActiveCampaign?
Setting up monitoring systems for message performance typically requires manual review of campaign reports or creating complex custom tracking solutions. Coefficient includes sophisticated alert functionality that can monitor your imported messages data and automatically send email notifications when specific conditions are met, such as message engagement thresholds, content performance milestones, or significant deviations from baseline metrics.