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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s native Google Sheets integration relies on workflows that only trigger on “unknown to known” property changes, causing execution delays and frequent sync failures without clear error reporting.
You need a more reliable solution that captures all contact changes and provides near real-time synchronization. Here’s how to get consistent, bidirectional contact sync.
Get reliable real-time contact sync using Coefficient
CoefficientHubSpot’sserves as a robust alternative that bypasses HubSpot workflows entirely. It connects directly toAPI for more reliable data access with flexible scheduling, complete change detection, and bidirectional sync capabilities.
Unlike the native integration that’s primarily one-way and trigger-dependent, Coefficient provides comprehensive contact synchronization with advanced filtering, association data, and automated refresh scheduling.
How to make it work
Step 1. Connect HubSpot through Coefficient’s sidebar in Google Sheets.
Install Coefficient and authenticate your HubSpot account. This creates a direct API connection that doesn’t depend on workflow triggers or execution timing.
Step 2. Import specific contact properties with advanced filtering.
Select exactly which contact fields you need and apply up to 25 filters across 5 groups. Use dynamic filtering to point filter values to spreadsheet cells for flexible import criteria.
Step 3. Schedule hourly imports for near real-time synchronization.
Configure automated refreshes every hour to capture contact changes throughout the day. This provides near real-time updates without depending on trigger events that may not fire.
Step 4. Set up bidirectional sync with scheduled exports.
Push spreadsheet changes back to HubSpot using scheduled exports. Update existing contacts, insert new ones, or manage contact list memberships directly from your spreadsheet data.
Step 5. Configure alerts for contact changes and new additions.
Set up Slack or email notifications for new contacts added or property changes detected. Use variables in alerts for personalized notifications about specific contact modifications.
Step 6. Enable association data for complete contact context.
Pull related deals, companies, and tickets with your contact data. Choose between primary association, comma-separated, or row-expanded display options for associated records.
Start syncing contacts reliably
Get startedThis approach provides the real-time contact sync capabilities that HubSpot’s native integration cannot consistently deliver. You’ll get complete change detection, bidirectional data flow, and transparent error reporting.with reliable contact synchronization today.
