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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Feedback forms that don’t collect email addresses create a significant data access challenge in HubSpot. Without email addresses, submissions don’t create contact records, making them invisible to standard reporting tools and Google Sheets integrations that rely on contact-based data structures.
Here’s how to automatically capture all feedback data in Google Sheets, regardless of email collection.
Access email-independent feedback data using Coefficient
Coefficient solves this challenge by accessing feedback form submissions directly through form-based imports rather than contact-based queries. This ensures all responses reach Google Sheets regardless of email collection, eliminating manual export requirements.
How to make it work
Step 1. Set up email-free data import.
Connect to HubSpot through Coefficient and select your feedback forms specifically. This creates direct access to form submissions rather than contact records, capturing all responses without email requirements.
Step 2. Map feedback-specific fields.
Import feedback-relevant fields like ratings, comments, satisfaction scores, and suggestion text without requiring email or contact identification fields. Focus on the actual feedback content rather than contact information.
Step 3. Capture submission context.
Gather valuable submission metadata including timestamps, page sources, referral information, and device data that provide context for email-free feedback. This context helps understand feedback patterns and sources.
Step 4. Create automated feedback pipeline.
Schedule regular imports to create a continuous flow of feedback data to Google Sheets. Choose intervals that match your feedback volume, from hourly for high-traffic forms to daily for general feedback collection.
Step 5. Set up automatic response categorization.
Use Coefficient’s Formula Auto Fill Down to automatically categorize feedback by sentiment, topic, or urgency as new email-free submissions are imported. Create formulas that analyze response content and assign categories automatically.
Step 6. Build comprehensive feedback dashboards.
Create feedback analysis dashboards in Google Sheets that track response patterns, satisfaction trends, and improvement areas using complete submission data. Use charts and pivot tables to visualize feedback trends over time.
Enable comprehensive feedback analysis
This approach ensures complete feedback collection and analysis in Google Sheets without the limitations imposed by email address requirements. Get started with Coefficient to capture all your feedback data automatically.
