)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Connecting HubSpot contact properties to Google Data Studio through spreadsheet integration gives you superior control over which properties to import and how to structure them for visualization.
You’ll learn how to import all contact properties, apply advanced filtering, and transform data before sending it to Data Studio.
Import comprehensive contact properties with advanced filtering using Coefficient
CoefficientHubSpotspecializes in creating spreadsheet data pipelines forcontact properties. You get access to all standard and custom contact properties, including calculated properties that native connectors often miss, plus the ability to transform data before visualization.
How to make it work
Step 1. Select and import all contact properties you need.
Access hundreds of available fields through Coefficient including standard properties (email, name, lifecycle stage), custom properties specific to your HubSpot instance, calculated properties, and associated company and deal information. Choose exactly which properties you need for your reports.
Step 2. Apply advanced filtering with dynamic criteria.
Use up to 25 filters with AND/OR logic to segment your contact data. Filter by lifecycle stage, list membership, or custom criteria. Set up dynamic filtering by referencing spreadsheet cells, so you can change filter criteria without rebuilding imports.
Step 3. Transform data in Google Sheets before visualization.
Clean and standardize data, create calculated fields like lead score categories and engagement levels, combine multiple contact properties into meaningful metrics, and handle multi-select properties that cause issues in direct connections.
Step 4. Set up automatic refresh and connect to Data Studio.
Schedule automatic refreshes to keep contact data current. Use Coefficient’s hyperlinked Object IDs to quickly access contacts in HubSpot. Set up alerts for significant changes in contact properties, then connect your transformed data to Google Data Studio.
Start building better contact analytics
Try CoefficientThis spreadsheet integration approach solves common limitations of direct HubSpot-GDS connections, like inability to handle complex property types and limited filtering options. The result is more flexible and powerful HubSpot metrics visualization.to transform your contact property reporting today.
