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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Static charts in your HubSpot dashboard tell yesterday’s story, not today’s reality. When your brand search data sits frozen in time, you’re making decisions based on outdated information that could mislead your marketing strategy.
Here’s how to transform those static snapshots into live-updating visualizations that refresh automatically with current brand search performance data.
Create truly live charts with automated data connections using Coefficient
The difference between static and live charts comes down to your data source. Coefficient automatically pulls fresh data from Google Search Console directly into Google Sheets on your schedule, creating the foundation for charts that actually update without manual intervention.
Unlike manual exports that become stale the moment you create them, HubSpot dashboards with Coefficient-powered charts reflect real-time brand performance. Your team sees current search trends, not last week’s numbers.
How to make it work
Step 1. Connect Google Search Console to Google Sheets via Coefficient.
Install Coefficient in Google Sheets and add Google Search Console as a data source. Import your brand search queries, impressions, clicks, and position data. Set up automated refresh schedules (hourly, daily, or weekly) so your data stays current without any manual work.
Step 2. Build dynamic charts in Google Sheets.
Create charts that showcase brand search trends using your live data. Use Coefficient’s AI Sheets Assistant to quickly generate custom visualizations like line charts for search impression trends or bar charts comparing brand keyword performance. These charts automatically update when your data refreshes.
Step 3. Publish charts for embedding.
In Google Sheets, go to your chart and click the three dots menu. Select “Publish chart” and choose “Interactive” mode to maintain functionality. Copy the generated embed link – this preserves the live connection to your data.
Step 4. Embed in your HubSpot dashboard.
Navigate to your HubSpot dashboard and click “Actions” → “Add external content” → “Other content.” Paste your published chart link. The embedded chart will now display in HubSpot while pulling live data from your Coefficient-powered Google Sheet.
Transform static reporting into dynamic insights
Live-updating charts in HubSpot dashboards mean your team always sees current brand search performance without waiting for manual updates. Start building your automated brand search dashboard today.
