How to automatically sync Google Sheets data to HubSpot contacts in real-time

using Coefficient google-sheets Add-in (500k+ users)

Learn how to automatically sync Google Sheets data to HubSpot contacts in real-time without manual CSV exports using scheduled automation.

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HubSpotYes, you can automatically sync Google Sheets data tocontacts in near real-time without manual CSV exports. The key is using scheduled automation that pushes your spreadsheet data directly into your CRM.

Here’s how to set up automated syncing that eliminates manual file uploads and keeps your contact data current without any ongoing effort.

Skip manual CSV exports with automated Google Sheets sync using Coefficient

Coefficientcreates a direct connection between your Google Sheets and HubSpot that runs automatically on your schedule. Instead of downloading CSV files and uploading them manually, you can set up hourly, daily, or weekly syncs that push new contact data straight into your CRM.

How to make it work

Step 1. Connect your Google Sheets to HubSpot through Coefficient.

Install Coefficient from the Google Workspace Marketplace and open your spreadsheet. In the Coefficient sidebar, go to “Connected Sources” and add both your Google Sheets and HubSpot accounts. This creates the bridge between your data sources.

Step 2. Set up your scheduled export with contact mapping.

Create a new export action and choose INSERT for new contacts or UPDATE for existing ones. Map your Google Sheets columns to HubSpot contact properties like email, first name, last name, and any custom fields you’re using. The system remembers these mappings for future syncs.

Step 3. Configure your automation schedule and conditions.

Set your export to run hourly for near real-time sync, or daily/weekly based on your needs. Use conditional exports to only sync rows that meet specific criteria, like new entries with a timestamp or contacts marked as “ready to sync” in a status column.

Step 4. Enable automatic data flow with append settings.

Turn on “Append New Data” to continuously add new rows without overwriting existing contacts. This ensures your sync captures every new entry while preserving data that’s already in HubSpot.

Start syncing your contact data automatically

Get startedAutomated Google Sheets to HubSpot syncing eliminates the manual bottleneck that creates data delays and increases errors.with Coefficient to transform your contact import process into a hands-off system.

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