How to Mass Change Account Owners in Salesforce

Published: January 16, 2024 - 4 min read

Julian Alvarado

For Salesforce CRM best practices, updating account owners is a crucial task. Mass changing account owners in Salesforce ensures seamless transitions during employee turnover, preventing data gaps.

Read on to stay ahead in the game by effectively updating account owners in your Salesforce strategy.

Step-by-Step Guide to Mass Changing Account Owners

Effective Salesforce account management hinges on the meticulous updating of account owners. To facilitate this process seamlessly, follow this step-by-step guide for mass-changing account owners.

Step 1: Access the Setup Menu. Begin by clicking on the top right gear icon to access the settings. Navigate to the setup menu by selecting the appropriate option.

Navigating to the Setup menu in Salesforce for account changes

Step 2: Search for “Mass Transfer Records.”  Use the top right search bar in the setup menu. Type “Mass Transfer Records” and select the option that appears.

Locating 'Mass Transfer Records' in the Salesforce setup

Step 3: Open ‘Transfer Accounts.‘ Within the “Mass Transfer Records” section, locate and click on “Transfer Accounts,” the first option available.

Selecting the 'Transfer Accounts' feature in Salesforce

Step 4: Select Source and Destination Accounts.  Choose the account from which you want to transfer ownership. Specify the target account to which the ownership will be transferred.

Choosing source and destination accounts for transfer in Salesforce

Step 5: Set Filters and Fields. Define the criteria for selecting accounts to transfer by specifying filters and fields. Utilize checkboxes for fixed criteria or fine-tune with additional filters. Click on “Find” after applying the criteria to display the relevant accounts.

Setting criteria for transferring account ownership in Salesforce

Step 6: Review and Choose Accounts.  A list of accounts meeting the specified criteria will be presented. Review the displayed accounts and select the ones you wish to transfer.

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Reviewing and selecting tasks for mass deletion in Salesforce

Step 7: Initiate Transfer. After selecting the accounts, click on the “Transfer” button to initiate the ownership transfer process.

Best Practices for Account Owner Updates

Efficient Salesforce account management relies on adhering to best practices when updating account owners. Smooth transitions during ownership changes are essential for maintaining data integrity and preventing disruptions in account management. Here are key strategies and tips to ensure optimal results:

  • Establish Clear Protocols: Define clear protocols for ownership changes, outlining the specific steps to be followed. Document these protocols as part of the Salesforce CRM best practices to provide a reference for the team.
  • Communicate Proactively: Prioritize proactive communication to all stakeholders involved in the account transition. Ensure that both the outgoing and incoming account owners are well-informed about the process and its timeline.
  • Utilize Automation Tools: Leverage Salesforce automation tools to streamline the account owner update process. Automation reduces manual errors and ensures a faster and more accurate transfer of ownership.
  • Verify Data Accuracy: Before initiating ownership changes, conduct a thorough review of existing data associated with the accounts. Verify that contact details, notes, and any other relevant information are accurate and up-to-date.
  • Provide Training and Support: Offer training sessions to both outgoing and incoming account owners on utilizing Salesforce tools effectively. Provide ongoing support to address any queries or challenges during the transition period.
  • Implement Role-Based Access Controls: Utilize Salesforce’s role-based access controls to restrict or grant access based on the role of the user. Ensure that the new account owner has the appropriate level of access required for effective account management.
  • Monitor and Audit Changes: Regularly monitor and audit ownership changes to identify any anomalies or discrepancies. This proactive approach helps maintain data integrity and promptly rectify any issues that may arise.
  • Document Ownership History: Keep a comprehensive record of ownership changes for each account. This historical documentation aids in tracking the evolution of client relationships and facilitates accountability.


Accurate account ownership is crucial for effective Salesforce account management, aligning with essential CRM best practices. Seamless transitions during updates uphold data integrity, preventing disruptions in managing Salesforce accounts.

For enhanced efficiency, consider leveraging tools like Coefficient. Its features streamline processes, providing a comprehensive solution for optimal CRM management.

Explore Coefficient for an advanced approach to account ownership and CRM excellence. Elevate your Salesforce experience and ensure precision in managing accounts for lasting success.

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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