Best Sales Forecasting Tools in 2024 [w/ Feature Comparison]

Accurate sales forecasting helps businesses make better decisions about hiring, inventory, and growth strategies. Modern sales forecasting tools use AI and real-time data to create more accurate predictions than manual methods or spreadsheets alone. Here’s a detailed look at the top solutions for 2024.

Sales Forecasting Tools Comparison Table

Tool	Row/Export Limits	Data Sources	Builder License	Viewer License	AI Features	Refresh Rate	Alerts	Security
Coefficient	Based on plan	3-6+	From $49/mo	Free plan available	Yes	Plan-based	Yes	SOC 2 Type II
Anaplan	Custom	30+	From $15/mo	Custom	Yes	Daily	Yes	SOC 2 Type II
Clari	Unlimited	10+	$80-120/mo	Custom	Yes	Daily	Yes	SOC 2 Type II
Salesforce	API limits apply	Native CRM	From $25/mo	Included	Basic	Real-time	Limited	SOC 2 Type II
Gong	Custom	5+	$70-113/mo	Custom	Yes	Daily	Yes	SOC 2 Type II
Aviso	Custom	15+	$40-50/mo	Custom	Yes	Daily	Yes	SOC 2 Type II
Mediafly	Custom	20+	Custom	Custom	Limited	Daily	Yes	SOC 2 Type II

#1 Coefficient

Coefficient turns Google Sheets and Excel into powerful forecasting platforms by connecting real-time data from 50+ business systems. Ideal for teams who want to keep using spreadsheets while getting automated data updates and alerts.

Highlights

• Live data connections to 50+ systems
• Automated spreadsheet updates
• Connect Salesforce to Google Sheets

Pros

• Uses existing spreadsheet skills
• Multiple data source integration
• Real-time updates and alerts

Cons

• Requires spreadsheet knowledge
• Basic built-in charts

Pricing

• Free: Up to 3 data sources, 5,000 rows, 50 monthly refreshes
• Starter: $49/month for 3 data sources, 500 monthly refreshes
• Pro: $99/month/user for 6 data sources, unlimited imports, hourly refreshes
• Enterprise: Custom pricing for large-scale needs

Support

• Standard: Email support, online resources, community access (all plans)
• Premium: Priority support with faster response times (higher tiers)
• Enterprise: 24/7 dedicated technical support with custom SLAs

#2 Salesforce Sales Cloud

Salesforce Sales Cloud provides native forecasting features that work directly with your CRM data to predict future sales performance. Best suited for companies already using Salesforce who want built-in forecasting without adding new systems.

Highlights

• Direct CRM data access
• Real-time pipeline updates
• Team collaboration features

Pros

• Works seamlessly with existing Salesforce data
• Extensive customization options
• Built-in team communication tools

Cons

• Basic analytics capabilities
• Complex initial configuration required
• Higher price point for full feature access

Pricing

• Starter Suite: $25 per user/month
• Professional Plan: $80 per user/month
• Enterprise Plan: $165 per user/month
• Unlimited Plan: $330 per user/month

Support

• Service Cloud support
• Live chat
• Phone support
• Comprehensive knowledge base

#3 Anaplan

Anaplan is an enterprise-grade planning platform that handles complex forecasting models across large organizations. Built for companies that need sophisticated scenario planning and can dedicate resources to implementation.

Highlights

• Complex forecasting models
• Multi-dimensional planning
• Large-scale deployment options

Pros

• Advanced modeling capabilities
• Handles complex organizational structures
• Strong security features

Cons

• Significant implementation time
• Higher cost structure
• Requires dedicated training

Pricing

• Starting at $15 per user per month
• Custom quotes available for specific business needs

Support

• Self-Service Support:
  • Documentation access
  • Knowledge bases
  • Community forums

• Standard Support:
  • Phone and email support
  • Troubleshooting assistance

• Additional support packages available

#4 Clari

Clari is an AI-powered revenue platform that analyzes sales activities and CRM data to predict outcomes. Works well for mid to large companies wanting detailed deal intelligence and risk assessment.

Highlights

• AI-powered forecasting
• Sales activity tracking
• Deal risk assessment

Pros

• Strong predictive analytics
• Deal intelligence features
• Clean, modern interface

Cons

• Premium pricing
• Limited customization options
• Requires clean CRM data

Pricing

• $80-120 per user per month for advanced features
• Custom pricing available upon request

Support

• Website-based support
• Demo requests available
• Comprehensive documentation

#5 Gong

Gong combines sales conversation analysis with forecasting to predict deal outcomes based on actual customer interactions. Perfect for teams that conduct many sales calls and want to use conversation data for predictions.

Highlights

• Call recording analysis
• Deal tracking
• Reality-based forecasting

Pros

• Rich conversation data
• Pattern recognition
• Deal risk identification

Cons

• Focused on conversation data
• Requires consistent call recording
• Higher price point

Pricing

• Median price: $86,500/year
• Per-user pricing: $840-$1,360/year
• Platform fee may apply

Support

• AI-driven live chat (via Netomi)
• Help center access
• Community forums
• Developer documentation

#6 Aviso

Aviso is an AI-guided selling platform that focuses on win probability scoring and pipeline analytics. Designed for enterprise sales teams with mature data practices who need detailed deal guidance.

Highlights

• AI deal guidance
• Win probability scoring
• Pipeline analytics

Pros

• Strong AI capabilities
• Detailed win predictions
• Good visualization options

Cons

• Complex implementation
• Enterprise focus
• Requires data maturity

Pricing

• Starting at $40-50 per user/month for small businesses
• Custom pricing for larger organizations

Support

• Email and phone support during business hours
• Live customer care
• Comprehensive account access
• Online statements

#7 Mediafly

Mediafly is a sales enablement platform with basic forecasting features that focuses on content management and value selling. Best for teams that prioritize sales content delivery alongside basic forecasting needs.

Highlights

• Content management
• Value selling tools
• Basic forecasting features

Pros

• Good for sales content
• Value calculation tools
• Mobile-friendly

Cons

• Limited advanced forecasting
• Focus on content delivery
• Basic analytics

Pricing

• Custom pricing model
• Contact sales for quotes

Support

• Email support (info@mediafly.com)
• Phone support (+1 312-281-5175)
• Demo scheduling available
• Direct sales representative contact

Choose the Right Sales Forecasting Tool for Your Business

Your choice depends on team size, technical needs, and existing systems. For teams that want accurate forecasts with minimal setup time, consider starting with Coefficient. Its direct connection to your data sources and familiar spreadsheet interface makes it an excellent choice for quick deployment and reliable results.