Best Outreach Sales Automation Tools in 2025 [w/ Feature Comparison Table]

The hunt for new customers never stops. But manually reaching out to prospects? That’s a game no one wants to play anymore. Modern outreach sales automation tools eliminate repetitive tasks, connect with prospects across multiple channels, and provide data to refine your approach. In 2025, these platforms have become essential for teams looking to scale their outreach without sacrificing personalization.

Feature comparison table

Tool	Email Limits	Lead Database	Multi-Channel	AI Features	Pricing (Starting)	Deliverability Focus
Smartlead	6K-60M/month	✓	Email, SMS, Social	Auto-rotation, AI personalization	$39/month	High (IP rotation, warm-up)
Saleshandy	10K-100K/month	700M+ B2B contacts	Email only	AI email assistant	$36/user/month	Medium (verification tools)
Klenty	Unlimited	✓	Email, LinkedIn, Phone, SMS	AI writing, conversation intelligence	$50/user/month	Medium (integrated tools)
Instantly.ai	Unlimited	B2B database	Email only	AI sequence generator	$37/month	High (warming included)
Apollo	Credit-based	210M+ contacts	Email, Phone, LinkedIn	AI automation, pipeline management	Free-$49/user/month	Medium (verification add-on)
Lemlist	Unlimited	450M+ leads	Email, LinkedIn	Personalization, AI assistant	$39/user/month	High (built-in warm-up)
Pitchbox	Unlimited	✓	Email	Smart prospecting	$195/month	Medium (follow-up focus)
Zopto	Varies by plan	LinkedIn-focused	LinkedIn, Email	AI campaign assistant (Zhoo)	$237/month	Medium (cleansing tools)
LinkedIn Sales Navigator	InMail limits	LinkedIn database	LinkedIn only	Lead recommendations	$99.99/user/month	N/A (platform-specific)
Coefficient	Data-focused	N/A	N/A	AI for spreadsheets	Free-$49/user/month	N/A (reporting focus)

#1 Smartlead

Smartlead stands out as a powerhouse for high-volume outreach campaigns. It combines unlimited mailboxes with unique IP servers for each campaign, ensuring maximum deliverability even when scaling to millions of contacts. The platform’s centralized “unibox” makes managing responses across multiple campaigns surprisingly simple.

Highlights of Tool

• Unlimited mailboxes with dedicated IP servers for each campaign
• AI-powered deliverability management with automatic mailbox rotation
• Centralized “unibox” for managing all outreach and responses in one place
• Multi-channel support spanning email, SMS, and social platforms

Pros

• Scale without limits. With unlimited mailboxes and high sending capacity, you can run massive campaigns without hitting typical outreach bottlenecks or deliverability issues.
• Deliverability that actually works. Smartlead’s arsenal includes email warming, SPF/DMARC checks, and blacklist monitoring—all working together to help your messages land where they should: the inbox.
• Data that drives decisions. The platform’s comprehensive analytics dive deep into what’s working and what’s not, helping identify top-performing segments and messages.

Cons

• Feature overwhelm is real. The depth of automation and deliverability tools creates a learning curve that new users will need to climb.
• Multi-channel feels like an afterthought. While email capabilities shine, the social and SMS outreach features lack the same polish and depth.
• Core features come with add-on costs. Essential functions like email verification require additional investment beyond the base plan.

Pricing

As of April 2025:

• Basic: $39/month (2,000 active leads, 6,000 emails/month)
• Pro: $94/month (30,000 active leads, 150,000 emails/month)
• Custom: $174/month (up to 12 million leads, 60 million emails/month)

All plans include unlimited email accounts and unlimited warm-up capabilities.

Support

24-hour response time for Basic users, faster responses for Pro users, and priority support for Custom plan subscribers. All plans include access to onboarding resources and a 14-day free trial.

#2 Saleshandy

Saleshandy positions itself as an AI-assisted cold outreach platform focused on automating outbound lead generation. The platform shines when it comes to personalized campaign automation, verified lead sourcing, and robust deliverability tools that keep emails landing in inboxes rather than spam folders.

Highlights of Tool

• Access to a massive database of 700M+ B2B contacts
• Automated, personalized email sequences that feel human
• Real-time email tracking and analytics to measure engagement
• Seamless integration with 6,000+ apps and major CRMs

Pros

• Personalization at industrial scale. Launch highly targeted campaigns to large lists while maintaining the personal touch that gets responses.
• Inbox placement as a science. Built-in deliverability tools help ensure your messages reach their intended destination rather than vanishing into spam folders.
• Plays well with others. Integrations with HubSpot, Pipedrive, Zoho and thousands of other platforms create automated workflows that eliminate manual data entry.

Cons

• Email tunnel vision. The platform lacks built-in support for phone or social channels, limiting multi-channel strategies.
• Template personalization hits limits. While the AI helps, truly standout personalization requires manual intervention.
• Feature gatekeeping. Several advanced analytics and integration capabilities remain locked behind higher subscription tiers.

Pricing

As of April 2025:

• Outreach Starter: $36/month per user (2,000 prospects, 10,000 emails/month)
• Outreach Pro: $99/month per user (30,000 prospects, 100,000 emails/month)
• Outreach Scale: $299/month per user (designed for larger teams and agencies)

A free trial is available to test the platform before committing.

What do users say about Saleshandy?

• “Easy to use, great customer support, great performance as promised. Scheduling emails is as easy as ever.” Source.
• “Will not let you cancel. Terrible support. Product very buggy.” Source.

Support

Email and chat support are available to all subscribers, along with comprehensive onboarding resources and a 7-day free trial with no limitations.

Bonus – Outreach Sales Analysis Tool – Coefficient 

Coefficient provides a specialized sales automation tool that connects spreadsheets (including Google Sheets) directly to live data from CRMs and other business applications. The platform focuses on automating reporting, forecasting, and sales operations workflows within familiar spreadsheet environments.

Highlights of Tool

• Real-time data synchronization between spreadsheets and CRM platforms
• Automated reporting and forecasting capabilities
• No-code workflow automation for business processes
• Compatibility with both Google Sheets and Microsoft Excel

Pros

• Reporting automation that works. Saves substantial time by bringing live sales data directly into spreadsheet environments.
• Accessible without coding. Empowers non-technical users to create sophisticated automation workflows.
• Integration ecosystem matters. Works seamlessly with Salesforce, HubSpot, and other major business platforms.

Cons

• Not built for direct outreach. Focuses on reporting and operations rather than customer communication.
• Spreadsheet proficiency required. Delivers most value to teams already comfortable with Google Sheets or Excel.
• Functionality scope is targeted. No built-in email or messaging capabilities for prospect engagement.

Pricing

As of April 2025:

• Free: $0 (limited features)
• Pro: $49/user/month
• Business: $99/user/month
• Enterprise: Custom pricing based on needs

What do users say about Coefficient?

• “Easy to connect Google Sheets to Salesforce and automate reporting. Saves hours every week.”
• “Occasional sync issues and limited customization for complex workflows.”

Support

Support channels include email assistance, live chat, and onboarding resources.

#3 Klenty

Klenty offers a versatile sales engagement platform built specifically for B2B teams looking to automate outreach across multiple channels. It excels in personalization, workflow automation, and providing actionable analytics that boost overall sales productivity.

Highlights of Tool

• Multi-channel cadences spanning email, LinkedIn, phone, and SMS
• AI-assisted email writing and conversation intelligence
• Power dialer for efficient phone outreach and detailed call reporting
• Seamless CRM integrations that keep data synced across platforms

Pros

• User experience that doesn’t frustrate. The intuitive interface and straightforward onboarding process make Klenty accessible even to non-technical users.
• Cross-channel consistency. Reach prospects wherever they prefer to engage—email, LinkedIn, phone, or SMS—with coordinated messaging.
• Analytics that tell the full story. Track performance metrics at both individual and team levels to optimize strategies and identify coaching opportunities.

Cons

• Integration hiccups happen. Some users report occasional synchronization issues with CRM platforms.
• Power features require learning. Getting the most from advanced capabilities requires investment in training and experimentation.
• Cost structure penalizes growth. As teams expand, the per-user pricing model can quickly escalate overall expenses.

Pricing

As of April 2025:

• Startup: $50/user/month (billed annually)
• Growth: $70/user/month (includes multi-channel capabilities and CRM integrations)
• Pro: $100/user/month (adds advanced insights and sales coaching features)

A 14-day free trial is available, but no permanent free plan exists.

What do users say about Klenty?

• “The Klenty team is very polite, knowledgeable, and helpful. Overall, this is a tool that I hope to continue exploiting for some time.” Source.
• “Shady billing practices where Klenty has charged them without notifying them first. UI is hard to navigate.” Source.

Support

Support options include email, chat, and phone channels, with 24/7 priority support available for Enterprise plan subscribers. All new customers receive access to a dedicated customer success manager for onboarding.

#4 Instantly.ai

Instantly.ai delivers a lightweight, user-friendly email outreach automation tool centered on cold email campaigns. Its strengths lie in mass email automation, AI-powered sequence generation, and access to a dedicated B2B lead database for sourcing new prospects.

Highlights of Tool

• AI sequence generator that creates effective campaign flows
• Advanced filtering tools for targeting engaged leads
• Website visitor tracking for identifying inbound lead interests
• Integrated B2B lead database for prospect discovery

Pros

• Simplicity wins the day. The intuitive platform design makes it ideal for beginners and teams that value straightforward workflows.
• Mass email that actually works. The platform scales effortlessly for high-volume outreach without the typical deliverability headaches.
• Focus translates to value. By concentrating exclusively on email, the platform delivers core functionality without unnecessary complexity or cost.

Cons

• Channel limitations restrict strategies. With no phone, LinkedIn, or SMS capabilities, multi-channel campaigns require additional tools.
• Analytics lack depth. Reporting capabilities miss some of the advanced features found in more comprehensive platforms.
• No dedicated agency options. The pricing structure and feature set aren’t optimized for agencies managing multiple client accounts.

Pricing

As of April 2025:

• Sending & Warmup: Growth $37/month, Hypergrowth $97/month, Lightspeed $358/month
• Leads: Growth $47/month (1,000 leads), Hypergrowth $197/month (10,000 leads), Lightspeed $492/month (25,000 leads)

All plans include unlimited email accounts, unlimited warmup, and advanced analytics.

Support

Support options include email assistance, onboarding resources, and a comprehensive knowledge base. Higher-tier plans receive priority support access.

#5 Apollo

Apollo positions itself as an all-in-one AI sales platform combining sales intelligence, prospecting capabilities, and multi-channel engagement tools. Its massive B2B database, advanced automation features, and detailed analytics make it particularly valuable for scaling sales teams.

Highlights of Tool

• Access to 210M+ contacts and 35M+ companies in the continually updated database
• Multi-channel outreach capabilities spanning email, phone, and LinkedIn
• AI-powered automation and pipeline management tools
• Comprehensive data enrichment and CRM integration options

Pros

• Full-cycle sales platform. Apollo covers the entire sales journey from initial prospecting through closing deals.
• Database quality matters. The platform provides access to constantly refreshed contact and company information that powers effective outreach.
• AI that actually helps. Intelligent automation and optimization features help reps work smarter rather than harder.

Cons

• Feature overload for small teams. The comprehensive platform may provide more functionality than smaller operations require.
• Complexity creates barriers. Advanced features demand meaningful time investment in onboarding and training.
• AI stratification by tier. Premium AI capabilities remain locked behind higher-cost subscription plans.

Pricing

As of April 2025:

• Free: $0 (limited features)
• Basic: $49/user/month
• Professional: $79/user/month
• Organization: $119/user/month

Apollo uses a credit-based system with additional charges for usage beyond plan limits.

What do users say about Apollo?

• “Apollo has got lead gen, CRM and sales engagement all under the same hood. The LinkedIn extension is incredibly easy to use and yet super powerful.” Source.
• “Calling isn’t Apollo’s strong suit—and it shows. Its phone capabilities lag well behind industry standards.” Source.

Support

Support channels include email and chat assistance, comprehensive onboarding resources, and an extensive knowledge base.

#6 Lemlist

Lemlist provides a cloud-based sales outreach solution that leverages AI for personalized, multi-channel campaigns spanning both email and LinkedIn. The platform has earned recognition for its deliverability optimization tools and creative personalization capabilities.

Highlights of Tool

• Access to a 450M+ lead database and seamless LinkedIn integration
• Advanced personalization including custom images and landing pages
• Built-in deliverability booster and email warm-up functionality
• Multi-channel campaign orchestration with conditional logic

Pros

• Personalization beyond templates. Create truly unique outreach with dynamic content, personalized images, and custom landing pages.
• Deliverability as a core feature. Built-in warm-up tools and anti-spam measures help ensure messages reach their target.
• Low technical barrier. Easy setup and intuitive workflows make the platform accessible even for non-technical users.

Cons

• Mailbox limitations at entry level. Lower-tier plans offer fewer connected outboxes compared to some competitors.
• Advanced features require learning. Getting the most from customization tools requires experimentation and practice.
• Add-on costs add up. Features like advanced warm-up capabilities may require additional investment.

Pricing

As of April 2025:

• Email Starter: $39/user/month (1 sending email, unlimited campaigns)
• Email Pro: $69/user/month (3 sending emails, more credits/features)
• Multichannel Expert: $99/user/month (LinkedIn, calls, advanced features)
• Outreach Scale: $159/user/month (designed for agencies and large teams)

What do users say about Lemlist?

• “You get a lot for your money. Extra features like the pods or super fast customer service make this tool a no-brainer when it comes to cold outreach.” Source.
• “Support wasn’t very helpful and very pushy for positive reviews. Lemlist will throttle you into the ground as an agency if one of your domains has low deliverability.”  Source.

Support

Support channels include email and chat assistance, onboarding resources, and a comprehensive knowledge base.

#7 Pitchbox

Pitchbox delivers an all-in-one outreach and link-building platform designed specifically for agencies, SEO professionals, and publishers. Its strengths lie in automating prospecting, outreach, and follow-ups, with particular emphasis on link building and PR campaigns.

Highlights of Tool

• Automated campaign management and intelligent follow-up sequences
• Smart prospecting capabilities with advanced filtering options
• Highly customizable outreach templates for various scenarios
• Detailed reporting and analytics for performance optimization

Pros

• Link building without the tedium. Automates typically manual outreach and follow-up processes to save substantial time.
• Built for agency scale. Supports management of multiple clients and unlimited contacts from a single dashboard.
• Data that drives strategy. Real-time reporting helps teams continuously optimize campaign performance.

Cons

• Specialized rather than general. The platform’s link-building focus makes it less suitable for general sales outreach.
• Investment barrier for smaller teams. Pricing structure targets agencies and larger organizations.
• Configuration complexity. Maximizing the platform’s capabilities requires meaningful setup time.

Pricing

As of April 2025:

• Basic: $195/month
• Small Business: $295/month
• SEO Agency: $395/month
• Enterprise: $1,500/month

All plans include unlimited users, campaigns, and contacts.

What do users say about Pitchbox?

• “Pitchbox is the ultimate CRM for link building and outreach.” source. 
• “It’s overkill if you’re not focused on SEO or PR outreach.” source. 

Support

Support options include email and chat assistance, with onboarding and training included with the free trial.

#8 Zopto

Zopto offers a cloud-based omni-channel lead generation platform with specific expertise in LinkedIn and email outreach. The platform leverages AI for campaign automation while providing advanced targeting and reporting capabilities.

Highlights of Tool

• Seamless LinkedIn and email outreach automation
• AI-powered campaign assistant (Zhoo) for messaging optimization
• Advanced filtering and data cleansing tools
• Real-time reporting and performance analytics

Pros

• Multi-channel by design. Combines LinkedIn and email approaches for higher overall engagement rates.
• AI takes the guesswork out. The campaign assistant streamlines messaging creation and follow-up scheduling.
• Built for team expansion. Multi-user management and white-label options make it ideal for growing agencies.

Cons

• Investment threshold for small businesses. Pricing structure targets scaling teams and established agencies.
• LinkedIn-dependent strategy. Value diminishes if target audiences aren’t active LinkedIn users.
• Tier-gated functionality. Complete AI capabilities require higher-tier subscriptions.

Pricing

As of April 2025:

• Pro: $237/month (1 account, AI campaign builder, LinkedIn + email)
• Agency & Enterprise Basic: $125–$156/user/month (minimum 2 users)
• Agency & Enterprise Pro: $190–$237/user/month (minimum 2 users)

Quarterly payment discounts are available.

What do users say about Zopto?

• “The automated outreach. Comprehensive prospecting capabilities. Easy campaign management. Integration capabilities. Yes more productive.”Source.
• Its price is high, but if you plan your campaigns well then it really improves the efficiency of the team. Initially, it’s a bit difficult to understand all options.”Source.

Support

Onboarding assistance, email support, and chat help are available, with dedicated account managers assigned to higher-tier subscribers.

#9 LinkedIn Sales Navigator

LinkedIn Sales Navigator functions as a premium LinkedIn tool providing advanced lead search, prospecting, and relationship management capabilities. It integrates with various automation tools to streamline outreach and is widely adopted by B2B sales professionals.

Highlights of Tool

• Advanced search filters and AI-powered lead recommendations
• InMail messaging and connection automation features
• Real-time engagement tracking across the LinkedIn platform
• Seamless CRM integrations for workflow optimization

Pros

• Network quality is unmatched. Provides access to LinkedIn’s vast professional database with current, accurate information.
• Precision targeting delivers results. Find and connect with decision-makers using extremely granular filtering options.
• Plays well with automation. Integrates smoothly with external tools to create streamlined outreach workflows.

Cons

• Platform limitations exist. No native email or phone outreach capabilities beyond the LinkedIn ecosystem.
• Automation requires partners. Native automation features remain limited without third-party tool integration.
• Premium pricing creates barriers. Subscription costs can challenge smaller teams and startups.

Pricing

As of April 2025:

• Core: $99.99/user/month
• Advanced: $149.99/user/month
• Advanced Plus: $160+/user/month (custom pricing for enterprise needs)

A free trial period is available for evaluation.

What do users say about LinkedIn Sales Navigator?

• “Powerful for prospecting and finding decision-makers. Integrates well with CRM tools.” source.
• “Expensive for small teams. Some users report data inaccuracies and limited export options.” source.

Support

Support resources include an online help center, email assistance, and in-app guidance, with priority support available for enterprise plan subscribers.

Take your outreach to the next level

The right outreach sales automation tool can transform how your team connects with prospects. The best tool ultimately depends on your specific needs: channel preferences, volume requirements, and integration priorities. 

Ready to stop manually managing your outreach and start seeing better results? Get started with a solution that puts your data to work.