Analyzing Total Revenue data from Google Analytics in Excel helps finance, marketing, and revenue teams understand the monetary performance of your website and digital campaigns.
Instead of manually exporting data that quickly becomes outdated, you can create a live connection that refreshes automatically with the latest revenue metrics.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store
-
Step 2:
Connect to your Google Analytics account
-
Step 3:
Select Total Revenue as your primary metric
-
Step 4:
Configure dimensions to segment your revenue data
-
Step 5:
Import into Excel and set up auto-refresh
Step 1: Install Coefficient and Connect to Google Analytics
Begin by installing the Coefficient add-in and connecting it to your Google Analytics account:
- Open Excel and navigate to the Insert tab
- Click on Get Add-ins
- Search for “Coefficient” in the Office Add-ins store
- Click Add to install the Coefficient add-in
- Once installed, the Coefficient sidebar will appear
- Click “Import” to begin connecting data sources
- Select “Google Analytics” from the marketing integrations
- Log in with your Google account and authorize Coefficient to access your data
Step 2: Select and Configure Total Revenue Data
After connecting your Google Analytics account, configure your Total Revenue data import:
- Choose your Google Analytics 4 property from the dropdown menu
- Set your desired date range (last 7 days, last 30 days, custom range, etc.)
- Select “Total Revenue” as your primary metric
-
- By date to track revenue trends over time
- By source/medium to identify which channels drive revenue
- By product or transaction ID for item-level analysis
- By campaign to measure marketing effectiveness
- Apply filters if you want to focus on specific segments of your revenue data
- Preview your selection to ensure it provides the insights you need
Step 3: Import and Set Up Auto-Refresh
Once you’ve configured your Total Revenue data selection, import it into Excel and set up automatic refreshes:
- Click “Import” to bring the Total Revenue data into your Excel worksheet
- Choose where you want the data to be placed in your spreadsheet
-
- Navigate to the “Automations” tab in the Coefficient sidebar
- Select “Schedule Refresh” for your imported revenue data
- Choose your preferred refresh frequency (hourly, daily, weekly)
- Optionally, set up alerts for significant changes in revenue metrics
Available Google Analytics Data
Metrics & Dimensions
- Sessions
- Pageviews
- Conversions (Key Events)
- Traffic Source / Medium
- Engaged Sessions
- Session Conversion Rate
- Total Revenue
- Landing Page
- Event Count
- Campaign
- Device Category
- New Users
Analyzing Total Revenue Data in Excel
With your Total Revenue data now in Excel, you can create valuable analyses like:
- Revenue trends over time (daily, weekly, monthly)
- Channel attribution showing which sources drive the most value
- Campaign ROI calculations
- Product performance breakdowns
- Custom dashboards that highlight revenue metrics alongside other KPIs
Related Resources
For more information about working with Google Analytics data in your spreadsheets:
Start importing your Google Analytics Total Revenue data into Excel today with Coefficient and transform how your team tracks and analyzes monetary performance.
How to Import Hotel Dimension Performance Data from Microsoft Ads into Excel
Analyzing Hotel Dimension Performance data from Microsoft Ads in Excel helps travel marketers understand how their hotel campaigns perform across different dimensions like hotel class, brand, and property, enabling more targeted optimizations for hotel advertising.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your hotel ad performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Hotel Dimension Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your hotel dimension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Hotel Dimension Performance Data
After connecting your Microsoft Ads account, you can import your Hotel Dimension Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Hotel Dimension Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, bookings, revenue, etc.)
- Apply any filters to focus on specific hotel campaigns or dimensions
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads hotel dimension data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Hotel Dimension Performance
With your Hotel Dimension Performance data now in Excel, you can identify which hotel properties, brands, or classes drive the best results for your advertising investment. Create pivot tables to compare key metrics like booking rate, average booking value, and return on ad spend across different hotel dimensions.
Use Excel’s visualization tools to create charts that make performance trends immediately visible, and its sorting and filtering capabilities to quickly identify high-performing and underperforming hotel dimensions. These insights will help you optimize your hotel campaign targeting and bidding for maximum ROI.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Hotel Group Performance Data from Microsoft Ads into Excel
Analyzing Hotel Group Performance data from Microsoft Ads in Excel helps travel marketers understand how different hotel groupings perform in their campaigns, enabling more strategic bidding and budget allocation across hotel categories.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your hotel group performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Hotel Group Performance data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your hotel group data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Hotel Group Performance Data
After connecting your Microsoft Ads account, you can import your Hotel Group Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Hotel Group Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, bookings, revenue, etc.)
- Apply any filters to focus on specific hotel groups or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads hotel group data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Hotel Group Performance
With your Hotel Group Performance data now in Excel, you can identify which hotel groups deliver the best results for your advertising investment. Create pivot tables to compare key metrics like click-through rate, booking rate, and return on ad spend across different hotel groups.
Use Excel’s visualization tools to create charts that highlight performance trends over time, and its calculation capabilities to determine which hotel groups deserve increased bids or budget allocation. These insights will help you optimize your hotel advertising strategy for maximum efficiency and revenue generation.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
How to Import Inventory Transactions Data from Sage Intacct into Excel
Bring live Inventory Transactions from Sage Intacct into Excel to monitor stock movements and adjustments. In this guide, you’ll install Coefficient, import transactions, and set up automatic refresh.
TLDR
-
Step 1:
Install the Coefficient add-in and connect to Sage Intacct.
-
Step 2:
Choose “Import from Objects” > “Inventory Transactions” > Import.
-
Step 3:
Apply filters if needed, then confirm.
-
Step 4:
Enable auto-refresh to keep data updated automatically.
Step-by-Step Guide
What Sage Intacct Data Is Imported?
Rate Table Timesheet Entries
- Rate Table Credit Card Entries
- Rate Table Employee Expense Entries
- Rate Table Accounts Payable Entries
- Rate Table General Ledger Entries
- Standard Tasks
- Contract Expenses
- Contracts
- Employees
- Expense Adjustments
- Adjustment Lines
- Expense Payment Types
- Expense Reports
How to Import Inventory Total Details Data from Sage Intacct into Excel
Fetch live Inventory Total Details from Sage Intacct into Excel to value your inventory accurately. In this guide, you’ll install Coefficient, import total detail records, and set up auto-refresh.
TLDR
-
Step 1:
Install the Coefficient add-in and connect to Sage Intacct.
-
Step 2:
Choose “Import from Objects” > “Inventory Total Details” > Import.
-
Step 3:
Apply filters if needed, then confirm.
-
Step 4:
Enable auto-refresh to keep data updated automatically.
Step-by-Step Guide
What Sage Intacct Data Is Imported?
Rate Table Timesheet Entries
- Rate Table Credit Card Entries
- Rate Table Employee Expense Entries
- Rate Table Accounts Payable Entries
- Rate Table General Ledger Entries
- Standard Tasks
- Contract Expenses
- Contracts
- Employees
- Expense Adjustments
- Adjustment Lines
- Expense Payment Types
- Expense Reports
How to Import Item GL Groups Data from Sage Intacct into Excel
Pull live Item GL Groups from Sage Intacct into Excel to analyze your groupings for reporting and budgeting. In this guide, you’ll install Coefficient, import GL groups, and set up automatic refresh.
TLDR
-
Step 1:
Install the Coefficient add-in and connect to Sage Intacct.
-
Step 2:
Choose “Import from Objects” > “Item GL Groups” > Import.
-
Step 3:
Apply filters if needed, then confirm.
-
Step 4:
Enable auto-refresh to keep data updated automatically.
Step-by-Step Guide
What Sage Intacct Data Is Imported?
Rate Table Timesheet Entries
- Rate Table Credit Card Entries
- Rate Table Employee Expense Entries
- Rate Table Accounts Payable Entries
- Rate Table General Ledger Entries
- Standard Tasks
- Contract Expenses
- Contracts
- Employees
- Expense Adjustments
- Adjustment Lines
- Expense Payment Types
- Expense Reports
How to Import Items Data from Sage Intacct into Excel
Pull live Items from Sage Intacct into Excel to see your full catalog of products and services. In this guide, you’ll install Coefficient, import item records, and enable automatic refresh.
TLDR
-
Step 1:
Install the Coefficient add-in and connect to Sage Intacct.
-
Step 2:
Choose “Import from Objects” > “Items” > Import.
-
Step 3:
Apply filters if needed, then confirm.
-
Step 4:
Enable auto-refresh to keep data updated automatically.
Step-by-Step Guide
What Sage Intacct Data Is Imported?
Rate Table Timesheet Entries
- Rate Table Credit Card Entries
- Rate Table Employee Expense Entries
- Rate Table Accounts Payable Entries
- Rate Table General Ledger Entries
- Standard Tasks
- Contract Expenses
- Contracts
- Employees
- Expense Adjustments
- Adjustment Lines
- Expense Payment Types
- Expense Reports
How to Import Journal Entries Data from Sage Intacct into Excel
Import live journal entries from Sage Intacct into Excel to audit transactions and uncover trends. This guide covers installing Coefficient, importing entries, and setting up auto-refresh.
TLDR
-
Step 1:
Install the Coefficient add-in and connect to Sage Intacct.
-
Step 2:
Choose “Import from Objects” > “Journal Entries” > Import.
-
Step 3:
Apply filters if needed, then confirm.
-
Step 4:
Enable auto-refresh to keep data updated automatically.
Step-by-Step Guide
What Sage Intacct Data Is Imported?
Rate Table Timesheet Entries
- Rate Table Credit Card Entries
- Rate Table Employee Expense Entries
- Rate Table Accounts Payable Entries
- Rate Table General Ledger Entries
- Standard Tasks
- Contract Expenses
- Contracts
- Employees
- Expense Adjustments
- Adjustment Lines
- Expense Payment Types
- Expense Reports
How to Import Journal Entry Lines Data from Sage Intacct into Excel
Import live Journal Entry Lines from Sage Intacct into Excel to audit every transaction detail. In this guide, you’ll install Coefficient, fetch line items, and set up automatic refresh.
TLDR
-
Step 1:
Install the Coefficient add-in and connect to Sage Intacct.
-
Step 2:
Choose “Import from Objects” > “Journal Entry Lines” > Import.
-
Step 3:
Apply filters if needed, then confirm.
-
Step 4:
Enable auto-refresh to keep data updated automatically.
Step-by-Step Guide
What Sage Intacct Data Is Imported?
Rate Table Timesheet Entries
- Rate Table Credit Card Entries
- Rate Table Employee Expense Entries
- Rate Table Accounts Payable Entries
- Rate Table General Ledger Entries
- Standard Tasks
- Contract Expenses
- Contracts
- Employees
- Expense Adjustments
- Adjustment Lines
- Expense Payment Types
- Expense Reports
How to Import Keyword Performance Data from Microsoft Ads into Excel
Analyzing keyword performance from Microsoft Ads in Excel allows marketers to identify which terms drive traffic, conversions, and ROI, enabling smarter bidding decisions and budget allocation.
Rather than manually exporting keyword data that quickly becomes outdated, you can establish a live connection for always-current insights.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Keyword Performance data with customizable metrics
-
Step 4:
Set up auto-refresh to keep your keyword data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Keyword Performance Data
After connecting your Microsoft Ads account, you can import your Keyword Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Keyword Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, cost, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads keyword data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Keyword Performance
With your Keyword Performance data now in Excel, you can identify your highest-performing and underperforming keywords. Create pivot tables to analyze performance by match type, or build charts that visualize keyword trends over time.
Use Excel’s conditional formatting to highlight keywords with high costs but low conversions, or identify opportunities where increasing bids could yield better results based on current performance metrics.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance