Google Sheets Count Unique Values: A Quick Guide

Published: January 25, 2024 - 4 min read

Julian Alvarado

Counting unique values is essential in data analysis. It’s straightforward in Google Sheets. 

This guide shows how with practical business applications.

Understanding Unique Values in Google Sheets

In Google Sheets, harnessing the power of unique values allows for the analysis of data sets to identify distinct entries. The focus of this section is on the UNIQUE function and understanding the nuances between unique and distinct values.

Exploring the Unique Function

The UNIQUE function in Google Sheets is a powerful tool designed to extract unique values from a range. It evaluates a specified range and returns a list containing only one instance of each value, effectively removing duplicates. The function can be applied to a single column, multiple columns, or a more complex cell range.

For instance, when a user has a column with repeated entries and they wish to condense the list to see only the non-repeating items, the UNIQUE function comes in handy. The basic syntax of the UNIQUE function is as follows:


Here, range refers to the group of cells that the user wants to filter for unique entries.

Differences Between Unique and Distinct Values

Understanding the difference between unique and distinct values is important when working with data in Google Sheets. Unique values are those that occur exactly once within a given range — they are singular.

On the other hand, distinct values refer to all the different values in a range, regardless of how many times they appear.

UniqueValues that appear only once in the range.
DistinctAll the different values in the range, including duplicates.

While Google Sheets does not have a distinct function analogous to the UNIQUE function, one can still identify distinct values by using the UNIQUE function and then possibly counting occurrences with other functions like COUNTIF to differentiate between truly unique and repeated distinct values. 

The UNIQUE function filters out duplicates to provide a dataset of singular instances, thereby making it a crucial feature for data analysis tasks such as inventory management, survey data summarization, or identifying unique identifiers like email addresses.

Techniques for Counting Unique Values

In Google Sheets, efficient data analysis often necessitates counting unique values within a dataset. Specific formulas and functions make this process straightforward and versatile, catering to various needs and data types.

Using the COUNTUNIQUE Function

The COUNTUNIQUE function is the primary tool for counting unique values in a single or across multiple columns. 

The syntax is simple: =COUNTUNIQUE(range), where “range” refers to the cell range containing the values to count. This function efficiently identifies and counts distinct occurrences, providing quick insights into a dataset.

Advanced Counting with COUNTUNIQUEIFS

To count unique values based on multiple criteria, the COUNTUNIQUEIFS function steps in. It works similarly to COUNTUNIQUE but allows for conditions to be set. 

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Users can count unique values such as customer names or dates that meet specified criteria. The formula’s structure is: =COUNTUNIQUEIFS(range, criteria_range1, criterion1, [criteria_range2, criterion2, …]).

Leveraging COUNTIF for Unique Criteria

Although not directly designed for counting unique values, the COUNTIF function can be adapted for this purpose. 

By combining COUNTIF with other functions or using array formulas, users can construct a unique count based on singular criteria. 

The COUNTIF formula follows the pattern: =COUNTIF(range, criterion), counting all cells within a range that meet the given condition.

Tips for Handling Text and Numbers

Counting unique values isn’t limited to numbers; text data is also commonly analyzed. To avoid errors, it’s critical to ensure that the data is clean and consistent. 

For instance, when working with a list of customer names, eliminating duplicates and correcting typos beforehand ensures accurate results. 


Counting unique values in Google Sheets is a powerful skill. It’s easy and highly useful for business analysis.

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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