Tracking your Monthly Recurring Revenue (MRR) is crucial for SaaS businesses, but it can be challenging to get a clear picture of your financial health. Our free Stripe MRR Dashboard template gives you instant access to your key revenue metrics, helping you make data-driven decisions to grow your business.
What is an MRR Report?
An MRR (Monthly Recurring Revenue) report is a financial document that tracks the predictable, recurring revenue generated by a subscription-based business on a monthly basis. This report is essential for SaaS companies and other subscription-model businesses to understand their financial health, growth trends, and customer retention rates.
An MRR report typically includes metrics such as total MRR, new MRR, expansion MRR, contraction MRR, and churn MRR. By analyzing these figures, businesses can gain valuable insights into their revenue stability, growth potential, and areas that need improvement.
Benefits of using Stripe MRR Dashboard Template
- Real-time financial insights: Get up-to-date information on your MRR, allowing you to make quick, informed decisions about your business strategy.
- Comprehensive revenue tracking: Monitor multiple revenue metrics in one place, including MRR, churn, and customer growth.
- Easy data visualization: Transform complex Stripe data into clear, actionable charts and graphs without any coding skills.
- Time-saving automation: Eliminate manual data entry and reduce the risk of errors by automatically pulling data from Stripe.
Customizable reporting: Tailor the dashboard to your specific needs, focusing on the metrics that matter most to your business.
Metrics Tracked in the Report
Our Stripe MRR Dashboard template tracks the following key metrics:
- MRR (Monthly Recurring Revenue)
- Churn MRR
- Top 5 Churn MRR Contact list
- Expansion MRR
- New MRR
- Payments
- Gross volume
- New customers
- Discounts (excluding canceled subscriptions)
- Active subscriptions
More Metrics to Track and Analyze on Google Sheets
With Coefficient’s Stripe integration, you can pull additional data into your Google Sheets dashboard:
- Customer data
- Charge information
- Subscription details
- Refund data
- Invoice records
You can filter this data by created date, giving you flexibility in how you analyze your Stripe information. While our integration doesn’t support all possible filters, it provides a robust set of data points to enhance your MRR analysis.
