How to Export Google Search Console Data to Microsoft Excel

Last Modified: April 1, 2024 - 4 min read

Julian Alvarado

Extracting insights from Google Search Console (GSC) can be challenging, but it’s essential for data-driven SEO strategies.

In this guide, we’ll explore three methods to export Google Search Console data to Microsoft Excel, empowering marketers and SEO professionals with the tools they need for effective decision-making.

Why Export Google Search Console Data to Microsoft Excel

Integrating GSC data into Excel opens up a world of possibilities for custom report creation.

By taking advantage of Excel’s powerful analytical and reporting capabilities, marketers can transform raw data into actionable insights.

Here are three key benefits:

  • Enhanced Custom Reporting: Create tailored reports that focus on the metrics and time frames most relevant to your business needs.
  • Dynamic Data Analysis: Use Excel’s advanced formulas, pivot tables, and charting options to uncover trends and patterns not immediately visible within the Google Search Console interface.
  • Automation and Efficiency: Automate repetitive tasks involved in data analysis, freeing up time for strategy and optimization.

How to Export Google Search Console Data to Microsoft Excel: 3 Methods

Method 1| Coefficient: No-Code, Fully Automated

Coefficient is the fastest, easiest way to export Google Search Console data to Excel for technical and non-technical users alike.

Coefficient’s no-code interface makes it easy for anyone to safely get the data they need into their Excel data in a few clicks.

To install Coefficient, open Excel from your desktop or in Office Online.

Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Navigating to Add-Ins in Excel to find Coefficient

Type “Coefficient” in the search bar and click  ‘Add.’

Searching for Coefficient in the Excel Add-Ins store and adding it

A pop-up will open up. Follow the prompts to complete the installation.

Completing Coefficient installation following the pop-up instructions

Once finished, you will see a “Coefficient” tab at the top navigation bar.

Click ‘Open Sidebar’ to launch Coefficient.

Launching the Coefficient sidebar in Excel

Select ‘Import from…’

Selecting the import option in Coefficient

Scroll down until you see Google Search Console and click ‘Connect.’

Connecting to Google Search Console through Coefficient

Follow the prompts to authorize Coefficient to connect to your Google Search Console account.

Authorizing Coefficient to access Google Search Console

Choose the Google account you use for Google Search Console.

Choosing the Google account for Google Search Console connection

Click ‘Allow.’

Allowing Coefficient access in Google Search Console authorization process

Click ‘Allow’ to finish the authorization process.

Returning to Google Ads to begin data import from scratch in Coefficient

Return to Google Ads from Coefficient’s menu > ’Import From…’ > ‘Start from Scratch.’

Selecting the Google Search Console site for data import in Coefficient

Choose the site/property (example: from your GSC account.

Customizing data import settings in Coefficient with dimensions, metrics, and search type

Enter the Dimensions, Metrics, and Search Type needed for your import. Click inside the white box area for each section to search for the fields you need.

Refreshing data preview in Coefficient before finalizing the import

Customize your import by adding filters, and row limits as needed.

Note: Google Search Console API does not support sorting.

Click the ‘Refresh Preview’ option to update the sample data based on what customizations are added.

Finalizing data import process in Coefficient

Click the ‘Import’ button to finish the process.

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Note: Google Search Console API does not support sorting.

google search console data automatically populated in a spreadsheet

Congratulations on your first Google Search Console import in Coefficient!

You can also set up automatic data updates to schedule data syncs between Google Search Console and Excel. Choose whether to run daily, hourly, or weekly automatic data updates.

Setting up automatic data updates in Coefficient for live Excel dashboards

With automatic data updates, your Google Search Console data is always up-to-date in your spreadsheet. That means you can build live dashboards and reports on top of the data without performing cumbersome manual updates.

Pros and Cons:

The only downside to Coefficient is that any scheduled automations are not free forever. However, its pricing plans are affordable, and its benefits far outweigh the app’s costs.

Method 2| Manual Export and Import

 You can also download a CSV from Google Search Console and upload the data to Microsoft Excel. However, this method is highly manual and not realistic for anything more than a one-time import.

To download a CSV report, log in to Google Search Console and open the required report page.

Click on Full report from the Overview page or select the report from the main menu.

Accessing the Full report from the Overview or selecting a report from the main menu

Again, click Export in the top-right corner. Select Download CSV to instantly download the data to your device.

Initiating data download by clicking Export and selecting Download CSV

To use the CSV report, extract it first into your preferred location.

With your CSV file downloaded, head back to Excel to import the data.

Pros and Cons

  • Pros: Easy to follow; No additional tools needed; Full control over data exported.
  • Cons: Manually intensive; Data doesn’t refresh automatically; Limited to CSV formatting options.

Get Better SEO Insights with Coefficient and Excel

Combining Excel’s power with Coefficient is a game-changer for working with Google Search Console data. Pick the integration method that fits your skills and workflow, and you’ll take your SEO analysis to the next level.

Ready to get started? Check out Coefficient today for an easy, reliable way to get Google Search Console data into Excel. Your SEO reports will never be the same.

Try it for free today!

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Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
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