How to Connect Facebook Ads to Excel

Last Modified: April 1, 2024 - 5 min read

Julian Alvarado

Analyzing Facebook Ads performance is critical for marketers and data analysts alike. The power of Excel as a tool for detailed data analysis is unparalleled, but how do you bridge the gap between these two vital platforms?

This guide dives deeply into connecting Facebook Ads to Excel, ensuring you can harness your advertising data with greater efficiency and accuracy.

Why Import Facebook Ads Data to Excel?

  • Real-Time Decisions: With your Facebook Ads data filtered directly into Excel, you can make more informed decisions, adjusting your campaigns on the go.
  • Save Precious Time: Automate data imports to focus on what truly matters—interpreting the data and crafting winning strategies.
  • Powerful Analysis at Your Fingertips: Excel’s robust analytical and visualization tools can uncover hidden insights within your Facebook Ads data.

How to Connect Facebook Ads to Excel: 3 Methods

Method 1| Coefficient: No-Code, Fully Automated

Coefficient simplifies the process of importing Facebook Ads data into Excel.

With its user-friendly interface, you can set up a direct link to your Facebook Ads account, enabling automated data updates and comprehensive analysis without a single line of code.

To install Coefficient, open Excel from your desktop or in Office Online.

Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Navigating to More Add-Ins through Excel's File menu for adding new features

Type “Coefficient” in the search bar and click  ‘Add.’

Adding the Coefficient add-in from the Excel search bar for enhanced data analysis

A pop-up will open up. Follow the prompts to complete the installation.

Following installation instructions in the Coefficient pop-up window

Once finished, you will see a “Coefficient” tab at the top navigation bar.

Click ‘Open Sidebar’ to launch Coefficient.

Initiating the Coefficient sidebar in Excel for advanced data import options

Select ‘Import from…’

Choosing the 'Import from...' option within the Coefficient interface for data connectivity

Scroll down until you find Facebook Ads and click ‘Connect.’

Connecting to Facebook Ads through Coefficient for data analysis

Follow the prompts to authorize Coefficient to your Facebook Ads account.

Authorizing Coefficient access to a Facebook Ads account for data retrieval

Log in to your Facebook account and click “Continue as…” to allow access to Coefficient. When successful, you will be taken back to Excel.


Return to Facebook Ads from the Coefficient menu and select ‘Start from scratch.’

Initiating a new import session from Facebook Ads to Excel via Coefficient

Select the fields needed for your import under Metrics, Breakdowns, Action Breakdown, and Action Attribution (Action Breakdown and Action Attribution fields will only be available if you choose an action metric from the Metrics list).

Click inside the white box area for each section to search for the fields you need. The data previewer shows a sneak peek of the data from the fields you select.

Choosing specific metrics and breakdowns for Facebook Ads data import in Coefficient

Customize your import by adding filters and/or row limits as needed.

Click the ‘Refresh Preview’ button to update the sample data based on the customizations that are added.

Select ‘Import’ to send your Facebook Ads data to Excel.

Importing selected Facebook Ads data directly into Excel for comprehensive analysis

You can also set up automatic data updates to schedule data syncs between Facebook Ads and Excel. Choose whether to run daily, hourly, or weekly automatic data updates.

Setting up automatic data updates between Facebook Ads and Excel for continuous insights

With automatic data updates, your Facebook Ads data is always up-to-date in your spreadsheet. That means you can build live dashboards and reports on top of the data without performing cumbersome manual updates.


  • Fully automates the data syncing process.
  • User-friendly interface makes it accessible to all skill levels.
  • Ensures data accuracy with minimal effort.


Coefficient Excel Google Sheets Connectors
314,000 Pros Sync Live Data from Their Business Systems into Spreadsheet

Stop exporting data manually. Sync data from your business systems into Google Sheets or Excel with Coefficient and set it on a refresh schedule.

  • The only downside to Coefficient is that any scheduled automations are not free forever. However, its pricing plans are affordable, and its benefits far outweigh the app’s costs.

Method 2| Facebook Ads Manager for Excel Plugin

The Facebook Ads Manager for Excel (FAME) plugin is an official solution that allows you to fetch your advertising data directly into Excel.

To get started, open Excel for the Web through your web browser.

Click ‘File’ > ‘Get Add-ins’ and click ‘+ More Add-ins’ in the bottom right corner.

Accessing additional Excel Add-ins to install Facebook Ads Manager for enhanced ad tracking

Search for “Facebook Ads Manager for Excel” and click ‘Add’ to install the add-in.

 Installing Facebook Ads Manager for Excel from the Add-ins menu for direct advertising management

Once installed, open the add-in, sign in with your Facebook credentials, and connect your ad accounts.

Select the desired metrics, ad accounts, and time period for your data. Click ‘Import Data’ to bring your Facebook Ads data into an Excel sheet for analysis.


  • Direct integration from Facebook


  • Limited to Facebook Ads data; cannot blend data from other sources.
  • Not regularly updated, leading to potential compatibility issues.
  • Lower user satisfaction due to limited functionality.

Method 3| Manual Data Export and Import

For those preferring manual control over data, this method involves exporting data from Facebook Ads Manager and importing it into Excel.

Here’s a quick guide:

  1. Access Facebook Ads Manager: Log in to your account.
  2. Select Your Ads Account: Choose the account containing the ads you wish to analyze.
  3. Export Data: Find the ‘Export & Import’ button, select your date range, and export the data as an Excel file.
  4. Open Excel: Start a new Excel document on your computer.
  5. Import Data: Go to the ‘Data’ tab in Excel, select ‘From Text/CSV’, and upload the exported file.
  6. Format and Analyze: Once the data is imported, you may need to format it accordingly to enable further analysis.


  • No need for plugins or third-party tools


  • Time-intensive process, especially for regular updates.
  • Prone to human errors during the manual data handling stages.
  • Lacks automation, making it inefficient for frequent analysis.

Enhance Your Data Analysis with Facebook Ads to Excel Integration

Leveraging the right tools to connect Facebook Ads to Excel can transform your data analysis, offering a clearer pathway to impactful marketing strategies.

Coefficient stands out for its ease of use, automation features, and the ability to blend data from various sources, providing a comprehensive solution for marketers and data analysts.

Take the first step towards unlocking deeper insights into your Facebook Ads performance by exploring Coefficient for yourself. Get started today for free!

Sync Live Data into Your Spreadsheet

Connect Google Sheets or Excel to your business systems, import your data, and set it on a refresh schedule.

Try the Spreadsheet Automation Tool Over 350,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Julian Alvarado Content Marketing
Julian is a dynamic B2B marketer with 8+ years of experience creating full-funnel marketing journeys, leveraging an analytical background in biological sciences to examine customer needs.
350,000+ happy users
Wait, there's more!
Connect any system to Google Sheets in just seconds.
Get Started Free

Trusted By Over 20,000 Companies