How to Connect Webflow to Google Sheets

Last Modified: June 16, 2024 - 5 min read

Hannah Recker
Connect Webflow to Google Sheets

Webflow is a powerful website design and development platform that allows businesses to create visually stunning and fully functional websites without coding. By connecting Webflow to Google Sheets using Coefficient, you can easily import your website data into a spreadsheet for further analysis, content management, and reporting.

This tutorial will guide you through the process of setting up the integration and fetching your Webflow data into Google Sheets.

Prefer video? Watch the tutorial here!

Advantages of Using Google Sheets to Analyze Webflow Data

  • Centralized content management: Consolidate your Webflow website data in one place, making it easier to access and manage your content, assets, and ecommerce data.
  • Customizable reporting: Create custom reports and dashboards in Google Sheets to gain insights into your website’s performance, content quality, and user engagement.
  • Collaborative analysis: Share your Webflow data with team members and collaborate on content strategy, SEO optimization, and data-driven decision-making in real-time.

How to Install Coefficient in Google Sheets

Before we get started, you’ll need to install Coefficient in Google Sheets. Don’t worry, it’s a quick and easy process that you only need to complete once. Follow these simple steps to get started:

Navigate to the top menu and click ‘Extensions’ > Add-ons > Get add-ons.

A new Google Sheets spreadsheet open in a web browser

This will launch Google Workspace Marketplace.

Type “Coefficient” in the search bar. Select the first app that appears.

The Google Sheets menu with Extensions > Add-ons > Get add-ons highlighted

Grant Coefficient access your Google Account by clicking ‘Allow,’ when prompted.

The Google Workspace Marketplace with Coefficient searched and the first result highlighted

Coefficient will appear in the extension menu of Google Sheets.  

Navigate to the app and click ‘Launch.’

The Coefficient authorization prompt with the Allow button highlighted

Coefficient will open on the right-hand side of your spreadsheet.

The Google Sheets menu with Coefficient now listed under Extensions

Step-by-Step Tutorial: Connecting Webflow to Google Sheets

Step 1: Open Coefficient and add Webflow as a data source

In the Coefficient sidebar, select “Import From.” Next to “Connected Sources”, click the blue “+” button.

Scroll through the list of available data sources and select “Webflow.”

select webflow as a data source for google sheets

Step 2: Authorize Coefficient to access your Webflow account

Follow the prompts to initiate the authorization process.

The Coefficient sidebar open in a Google Sheets spreadsheet

In the new tab that opens, select the sites or workspaces you want to authorize by checking the corresponding boxes.


Click “Authorize App” in the bottom right corner to grant Coefficient access to your selected Webflow sites and workspaces.

select webflow workspace to pull data into google sheets

Step 3: Choose an object or report to import

After authorizing the app, select “Start from scratch” to open the import preview.

start webflow google sheets import from scratch

Explore the various objects and reports available for import, such as website data, marketing assets, orders, and more.

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Step 4: Configure your import settings

For this example, let’s select the “Assets” import.

pull webflow list assets into google sheets

Choose the desired site ID from the dropdown menu.

edit parameters for webflow google sheets import

Click “Preview” to see the available data fields.

Step 5: Customize your data import

Select the specific data fields you want to include in your import by checking or unchecking the corresponding boxes.

Once you’re satisfied with your field selection and order, click “Import” to fetch the data into your Excel spreadsheet.

preview data import from webflow into google sheets

Step 6: Set up automatic data refreshes

To ensure your Webflow data stays up to date, set up a refresh schedule by selecting a frequency (e.g., daily at 9 AM) in the Coefficient sidebar.

set webflow data on a refresh schedule in google sheets

With your data imported and the refresh schedule set, you’re now ready to explore the endless possibilities of analyzing and leveraging your Webflow data in Excel.

Use Cases for Analyzing Webflow Data in Google Sheets

  1. Content Audit: Create a comprehensive list of your Webflow pages to assess the quality, relevance, and update status of each page, helping improve SEO and user experience.
  2. Asset Management: Understand which assets are most frequently used to shape future content strategies and ensure consistency in branding.
  3. Collection Refinement: Use a spreadsheet view of all collections to understand and refine how different content types are structured, categorized, and displayed.
  4. SEO Optimization: Review metadata like titles, descriptions, and slugs across all collection items to ensure content is SEO-friendly and follows best practices.
  5. Inventory Management: Monitor inventory levels, SKUs, and restocking dates for ecommerce products, helping prevent stockouts and overstocking.
  6. User Management: Categorize users based on roles, permissions, and other criteria, making it easier to manage their access to different parts of your Webflow platform.

Tips and Tricks for Analyzing Live Webflow Data in Google Sheets

  • Use Google Sheets’ built-in functions and formulas to analyze your Webflow data, such as calculating content performance metrics, identifying top-performing assets, or tracking ecommerce sales trends.
  • Combine data from multiple Webflow objects and reports to create comprehensive website performance dashboards and content management tools.
  • Leverage Google Sheets’ sharing and collaboration features to work with your team on Webflow data analysis, content strategy, and SEO optimization in real-time.
  • Set up Coefficient’s automated data refreshes to ensure your analyses always reflect the most up-to-date information from your Webflow site.

Connect Webflow to Google Sheets in Minutes with Coefficient

Connecting Webflow to Google Sheets using Coefficient streamlines the process of importing and analyzing your website data.

By following this tutorial, you can easily fetch your Webflow data into a Google Sheets spreadsheet and take advantage of the powerful analysis tools available to gain valuable insights into your website’s performance, content quality, and user engagement.

Start using Coefficient today to supercharge your Webflow data management and analysis workflow. Get started with Coefficient now!

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Hannah Recker Growth Marketer
Hannah Recker was a data-driven growth marketer before partying in the data became a thing. In her 12 years experience, she's become fascinated with the way data enablement amongst teams can truly make or break a business. This fascination drove her to taking a deep dive into the data industry over the past 4 years in her work at StreamSets and Coefficient.
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