How to Connect Webflow to Excel

Last Modified: June 16, 2024 - 5 min read

Hannah Recker
Connect Webflow to Excel

Webflow is a leading website design and development platform that enables businesses to create visually appealing and fully functional websites without coding.

By connecting Webflow to Excel using Coefficient, you can seamlessly import your website data into a spreadsheet for in-depth analysis, content management, and reporting.

This tutorial will walk you through the steps of setting up the integration and fetching your Webflow data into Excel.

Prefer video? Watch the tutorial here!

Advantages of Using Excel to Analyze Webflow Data

  • Familiar interface: Excel provides a well-known interface for data analysis, making it easy for users to navigate and work with Webflow data.
  • Powerful analysis tools: Excel offers a wide range of built-in functions, formulas, and pivot tables to help you analyze and visualize your website data.
  • Flexible reporting: Create custom website performance reports and content management dashboards in Excel to share insights with stakeholders and make data-driven decisions.

How to Install Coefficient in Excel

Before we get started, you’ll need to install Coefficient in Excel. Don’t worry, it’s a quick and easy process that you only need to complete once. Follow these simple steps to get started:

Open Excel from your desktop or in Office Online.

Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

get webflow addin to connect with excel

Type ‘Coefficient’ in the search bar and click  ‘Add.’

install webflow excel connector via coefficient

A pop-up will open up. Follow the prompts to complete the installation.

authorize webflow excel connector

Once finished, you will see a ‘Coefficient’ tab at the top navigation bar.

Click ‘Open Sidebar’ to launch Coefficient.

import from webflow into google sheets

Step-by-Step Tutorial: Connecting Webflow to Excel Using Coefficient

With Coefficient installed, you’re now ready to import your Webflow data into Excel. Let’s walk through the process step by step:

Step 1: Open Coefficient and add Webflow as a data source

In the Coefficient sidebar, select “Import From.” Next to “Connected Sources”, click the blue “+” button.

Scroll through the list of available data sources and select “Webflow.”

connect webflow to google sheets

Step 2: Authorize Coefficient to access your Webflow account

Follow the prompts to initiate the authorization process.

authorize webflow to google sheets

In the new tab that opens, select the sites or workspaces you want to authorize by checking the corresponding boxes.

select webflow workspace to pull into google sheets

Click “Authorize App” in the bottom right corner to grant Coefficient access to your selected Webflow sites and workspaces.

authorize access to webflow in google sheets

Step 3: Choose an object or report to import

After authorizing the app, select “Start from scratch” to open the import preview.

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start webflow data import into excel from scratch

Explore the various objects and reports available for import, such as website data, marketing assets, orders, and more.

Step 4: Configure your import settings

For this example, let’s select the “Assets” import.

pull list assets from webflow into google sheets

Choose the desired site ID from the dropdown menu.

edit webflow parameters for data pull into google sheets

Click “Preview” to see the available data fields.

Step 5: Customize your data import

Select the specific data fields you want to include in your import by checking or unchecking the corresponding boxes.

Once you’re satisfied with your field selection and order, click “Import” to fetch the data into your Excel spreadsheet.

import webflow data into google sheets

Step 6: Set up automatic data refreshes

To ensure your Webflow data stays up to date, set up a refresh schedule by selecting a frequency (e.g., daily at 9 AM) in the Coefficient sidebar.

auto refresh webflow data in google sheets

With your data imported and the refresh schedule set, you’re now ready to explore the endless possibilities of analyzing and leveraging your Webflow data in Excel.

Use Cases for Analyzing Webflow Data in Excel

  1. Content Audit: Create a comprehensive list of your Webflow pages to assess the quality, relevance, and update status of each page, helping improve SEO and user experience.
  2. Asset Management: Understand which assets are most frequently used to shape future content strategies and ensure consistency in branding.
  3. Collection Refinement: Use a spreadsheet view of all collections to understand and refine how different content types are structured, categorized, and displayed.
  4. SEO Optimization: Review metadata like titles, descriptions, and slugs across all collection items to ensure content is SEO-friendly and follows best practices.
  5. Inventory Management: Monitor inventory levels, SKUs, and restocking dates for ecommerce products, helping prevent stockouts and overstocking.
  6. User Management: Categorize users based on roles, permissions, and other criteria, making it easier to manage their access to different parts of your Webflow platform.

Tips and Tricks for Analyzing Live Webflow Data in Excel

  • Utilize Excel’s powerful tools like PivotTables and PivotCharts to quickly summarize and visualize your Webflow data for better insights.
  • Create custom website performance reports and content management dashboards in Excel using the imported Webflow data to share with stakeholders and make informed decisions.
  • Set up automatic data refresh schedules in Coefficient to keep your Webflow data in Excel always up-to-date.
  • Leverage Excel’s extensive library of functions and formulas to perform advanced calculations and analyses on your Webflow data.

Connect Webflow to Excel in Minutes with Coefficient

Connecting Webflow to Excel using Coefficient simplifies the process of importing and analyzing your website data. By following this tutorial, you can easily fetch your Webflow data into an Excel spreadsheet and leverage the powerful analysis tools available in Excel to uncover valuable insights into your website’s performance, content quality, and user engagement.

Start using Coefficient today to enhance your Webflow data management and analysis workflow. Get started for free!

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Hannah Recker Growth Marketer
Hannah Recker was a data-driven growth marketer before partying in the data became a thing. In her 12 years experience, she's become fascinated with the way data enablement amongst teams can truly make or break a business. This fascination drove her to taking a deep dive into the data industry over the past 4 years in her work at StreamSets and Coefficient.
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