How to Connect Airtable to Salesforce – A Step-by-Step Guide

Published: May 24, 2024 - 6 min read

Vijay Srinivas

Connecting Airtable to Salesforce can significantly enhance your business operations. In this blog, we will explore the benefits of linking these two powerful tools and guide you through the steps to make it happen. By the end of this post, you’ll know how to streamline data management, improve accuracy, and enhance team collaboration.

Advantages of Connecting Airtable to Salesforce

  • Enrich customer records: Combine Airtable data with Salesforce records to create more complete and accurate customer profiles.
  • Automate data synchronization: Keep Salesforce records up-to-date with the latest information from Airtable, reducing manual data entry.
  • Improve team collaboration: Enable sales and marketing teams to work together more effectively by sharing data between Airtable and Salesforce.

Connect Airtable to Salesforce: 3 Methods

Connecting Airtable and Salesforce is crucial for businesses looking to streamline their data management and workflows. With a range of solutions available, organizations can choose the best tool to suit their specific needs and technical expertise.

Solution

Ideal Application

Coefficient

Teams using Airtable for project management or customer tracking who want to analyze data alongside Salesforce records without requiring technical skills.

Zapier

Companies seeking to automate specific workflows between Airtable and Salesforce, such as creating new Salesforce records when an Airtable entry is updated.

Integromat (Make)

Organizations with complex data flows between Airtable and Salesforce that require data transformations, filtering, or multi-step processes.

How to Connect Airtable to Salesforce

Method 1: Coefficient – No-Code, User-Friendly

Coefficient connects your spreadsheet to all your business data without a single line of code. It provides a user-friendly interface and automatic data updates, making it a reliable option for both technical and non-technical users.

Pros:

  • Simple, no-code setup
  • Automatic data updates
  • Affordable pricing plans

Cons:

  • Scheduled automations are not free forever, but pricing plans remain affordable

Step 1. Install Coefficient

For Google Sheets

Open a new or existing Google Sheet, navigate to the Extensions tab, and select Add-ons > Get add-ons.

Select Get Add-ons option in Google Sheets Menu Bar

In the Google Workspace Marketplace, search for “Coefficient.”

Search and Choose Coefficient from Google Workspace

Follow the prompts to grant necessary permissions.

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Launch Coefficient from Extensions > Coefficient > Launch.

Launch Coefficient Data Connector in Google Sheets

Coefficient will open on the right-hand side of your spreadsheet.

Coefficient Sidebar in Google Sheets

For Microsoft Excel

Open Excel from your desktop or in Office Online. Click ‘File’ > ‘Get Add-ins’ > ‘More Add-Ins.’

Find Coefficient Add-in from Microsoft Office Store

Type “Coefficient” in the search bar and click ‘Add.’

Add Coefficient Add-in to Excel from Microsoft Office Store

Follow the prompts in the pop-up to complete the installation.

Once finished, you will see a “Coefficient” tab in the top navigation bar. Click ‘Open Sidebar’ to launch Coefficient.

Coefficient Sidebar in Microsoft Excel

Step 2. Import Data from Airtable into Your Spreadsheet

Click ‘Import from…’ 

Click on Import from in Coefficient

Scroll down and select Airtable as your data source.

Choose Airtable as your data source in Coefficient sidebar

Select ‘From View URL.’

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Copy the View’s URL from Airtable (the entire URL) and paste it into the text box.

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Click ‘Next’ to continue to Coefficient’s Import Preview window.

Select data to be connected from Airtable to Google Sheets using Coefficient

Select the fields you want to include in your Airtable export.

Preview for Airtable Data Export to Google Sheets using Coefficient add-on

Then, click the ‘Import’ button at the top-right corner of your screen.

Coefficient will export your Airtable data to Excel in a few seconds!

Airtable Data Exported into Google Sheets

Step 3. Export Data from Your Spreadsheet to Salesforce

Before starting, make sure you’ve connected to Salesforce.

Then, navigate to Coefficient’s menu. Click “Export to…”

Choose Export option in Coefficient sidebar

Choose Salesforce from the list of available data sources.

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Choose Salesforce as the data source in Coefficient sidebar

Select the tab and header rows in your spreadsheet that contain the data you want to export.

Define your tab and header row.

Select tab and headers rows of the data exported to Salesforce from Google Sheets using Coefficient

Next, select the Salesforce Object you want to export data to, e.g., “Opportunity”, “Contacts”, etc.

Select the action to be done in Salesforce - update,insert,upsert,delete

Then, select the type of action you want to perform—Update, Insert, Upsert, or Delete.

Step 5: Map Fields

Map the fields from your spreadsheet to the corresponding Salesforce fields.

Map the fields between Google Sheets and Salesforce

Note: If you imported data from Salesforce into your spreadsheet previously, Coefficient will auto-detect and map these fields.

(Optional) Specify additional settings such as batch size, whether to export empty cells on an update, and the column for results.

Select the necessary formatting options if required from advanced settings

Note: Batch size is capped at 10,000 rows due to Salesforce API limitations.

Step 7: Select Rows to Export

Confirm your settings and click “Export”.

Confirm the settings to push data into Salesforce from Google Sheets in Coefficient Add-on

Then, highlight the rows you want to update or export. You can choose to export all rows or specific rows.

Highlight the google sheet rows to be updated

After you’re finished, review your settings and click “Export.”

Follow the prompts to confirm your changes.

Click on "Update Rows in Salesforce" to push the data from Google Sheets to Salesforce

In a few seconds, data from your spreadsheet will push to Salesforce.

Data exported to Salesforce successfully using Coefficient add-on

Your spreadsheet will display updated records, along with their export status and the date/time stamp of the update.

Method 2: Zapier – Flexible Automation

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Zapier allows users to create automated workflows between Airtable and Salesforce.

Pros:

  • User-friendly
  • Highly customizable
  • No coding required

Cons:

  • Can become expensive with complex Zaps
  • Limited advanced data transformation features

Step-by-Step Walkthrough

Using Zapier to Connect Airtable and Salesforce

  1. Create a Zapier account and log in.
  2. Start a new Zap by clicking on the ‘Make a Zap’ button.
  3. Choose Airtable as the trigger app.
  4. Select an Airtable trigger event, such as ‘New Record’ or ‘Updated Record’.
  5. Connect your Airtable account and configure the trigger by selecting the base and table.
  6. Set up the Trigger, ensuring it captures the data change you want to monitor.

Setting Up Salesforce as the Action

  1. Add an Action to the Zap by selecting Salesforce.
  2. Choose an action event, such as ‘Create Record’ or ‘Update Record’.
  3. Connect your Salesforce account and authorize access.
  4. Configure the action by mapping Airtable fields to Salesforce objects and fields.
  5. Test the Zap to ensure data flows correctly from Airtable to Salesforce.
  6. Turn on the Zap to automate the workflow.

Method 3: Dataloader.io

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Dataloader.io is known for its robust performance in managing large data transfers.

Pros:

  • Handles large volumes of data
  • Easy to use interface
  • Supports scheduling of data loads

Cons:

  • Limited data transformation capabilities
  • Requires manual data manipulation for complex tasks

Step-by-Step Walkthrough

Using Dataloader.io to Transfer Data

  1. Sign up for a Dataloader.io account and log in.
  2. Create a new task by clicking on ‘New Task’ and selecting ‘Import’.
  3. Connect your Airtable account by entering the API key and selecting the desired base and table.
  4. Choose the data you want to export to Salesforce.

Mapping and Importing Data to Salesforce

  1. Map the fields from Airtable to Salesforce by selecting the corresponding Salesforce object and fields.
  2. Review the field mappings to ensure data accuracy.
  3. Schedule the task if you want to automate the data load at regular intervals.
  4. Run the Task to start the data transfer process.
  5. Monitor the import and check for errors or mismatches in data.
  6. Review the transferred data in Salesforce to ensure it matches your expectations.

Conclusion

Connecting Airtable to Salesforce can transform your data management and operations. For a seamless and effective integration, try Coefficient today.

Sync Live Data into Your Spreadsheet

Connect Google Sheets or Excel to your business systems, import your data, and set it on a refresh schedule.

Try the Spreadsheet Automation Tool Over 350,000 Professionals are Raving About

Tired of spending endless hours manually pushing and pulling data into Google Sheets? Say goodbye to repetitive tasks and hello to efficiency with Coefficient, the leading spreadsheet automation tool trusted by over 350,000 professionals worldwide.

Sync data from your CRM, database, ads platforms, and more into Google Sheets in just a few clicks. Set it on a refresh schedule. And, use AI to write formulas and SQL, or build charts and pivots.

Vijay Srinivas GTM @ Coefficient
Vijay Srinivas is an engineer turned marketer who loves to dabble in data and has 6 years of experience in GTM for Startups and SaaS orgs. Building his skills currently to be a PLG & spreadsheet expert.
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