Coefficient vs FathomHQ: Which platform is right for your finance team?

You’ve reached that breaking point. Exporting financial data manually. Rebuilding reports from scratch every month. Wasting hours on tasks that should be automated.

Both Coefficient and FathomHQ promise to transform how finance teams work with accounting data. They both connect to QuickBooks, Xero, and other accounting platforms. They both automate financial reporting. On the surface, they look like similar solutions.

Here’s where they differ: FathomHQ is a specialized financial analysis platform built for creating management reports and forecasts from accounting data. Coefficient is a spreadsheet-native data connector that links financial systems to Google Sheets and Excel, then extends to 70+ other business systems including Salesforce, HubSpot, Snowflake, and Google Ads.

Coefficient vs FathomHQ: Core differences

The fundamental question comes down to scope and workflow. Both platforms serve finance teams. Both connect to accounting software. They solve different problems and require different ways of working.

What is FathomHQ?

FathomHQ built their platform around financial analysis, reporting, and forecasting for accounting professionals. Their tagline—”All-in-one reporting, analysis & forecasting”—captures their focus.

FathomHQ produces automated management reports with professional formatting. Their cash flow forecasting offers three-way forecasts connecting P&L, balance sheet, and cash flow statements in integrated scenarios. David Maher, Director at Right Brain Insights, describes their forecasting capabilities as valuable tools that FathomHQ has spent years refining.

FathomHQ handles multi-entity consolidation for up to 300 entities with:

• Currency translation across 95+ currencies
• Complex intercompany eliminations
• Group benchmarking for side-by-side company comparisons

The platform includes 50+ pre-built financial KPIs, profitability analysis, variance tracking, and automated report scheduling. With 95,000+ businesses worldwide and adoption by Big 4 accounting firms, FathomHQ has proven expertise in financial reporting.

The trade-off: FathomHQ connects only to accounting software. QuickBooks, Xero, MYOB, Sage, and Access Financials UK comprise the complete list. Understanding what drives financial results—which marketing campaigns perform, which sales territories struggle, which product lines generate profit—requires manual data exports from other systems.

What is Coefficient?

Coefficient addresses a different question: What if finance teams could access all their business data directly in the spreadsheets they use every day?

The platform works inside Google Sheets and Excel, connecting 70+ business systems with live, auto-refreshing data. This includes integrations with:

• Financial systems: QuickBooks, NetSuite, Xero, Sage Intacct
• Sales platforms: Salesforce, HubSpot for pipeline analysis
• Marketing tools: Google Ads for marketing ROI, Facebook Ads for campaign performance

Coefficient focuses on making spreadsheets as powerful as dedicated BI tools. Serving 50,000+ companies and 500,000+ users, Coefficient has earned an overall G2 rating of 4.7 out of 5 stars, plus Best Relationship and Fastest Implementation awards.

Christian Budnik at Solv quantifies the transformation: “Before Coefficient, I was doing multiple data pulls a day from various systems. By automating connections between Salesforce, Looker, and QuickBooks, we saved 364 hours per year—that’s over 9 weeks of manual work eliminated.”

Coefficient vs FathomHQ: Integration ecosystem

Integration capabilities represent the clearest difference between these platforms.

Quick integration comparison

Integration Type	FathomHQ	Coefficient
Accounting Systems	6 platforms (QB, Xero, MYOB, Sage, Access)	10+ platforms (QB, NetSuite, Xero, Sage Intacct, Stripe)
CRM Platforms	❌ None	✅ Salesforce, HubSpot, Pipedrive (with two-way sync)
Marketing Tools	❌ None	✅ Google Ads, Facebook Ads, LinkedIn, Mailchimp
Data Warehouses	❌ None	✅ Snowflake, BigQuery, Redshift, PostgreSQL
Operations	❌ None	✅ Jira, Asana, ClickUp, Zendesk
Total Integrations	6 accounting only	70+ cross-functional

FathomHQ: Accounting depth, zero breadth

FathomHQ connects to 6 accounting platforms. Their integrations capture transaction-level detail, handle complex charts of accounts, and maintain data quality. For pure accounting data, these connections work well.

They don’t connect beyond accounting software. No CRM systems for sales forecasting. No marketing platforms for ROI analysis. No databases for custom reporting. When your CFO requests a dashboard combining P&L trends, pipeline forecasts, and marketing spend, FathomHQ can’t deliver without manual data exports.

Coefficient: Financial foundation plus cross-functional breadth

Coefficient provides financial integration plus comprehensive business system connectivity. Consider these real scenarios:

• Forecasting revenue: Pull current P&L from QuickBooks AND weighted pipeline from Salesforce into one sheet
• Calculating marketing ROI: Connect ad spend from Google Ads with closed revenue from accounting systems
• Building executive dashboards: Combine P&L trends, sales velocity, marketing performance, and support metrics

One platform connects 70+ systems across your business. The other connects 6 accounting systems. For teams needing financial data plus operational insights, Coefficient’s extensibility becomes essential.

Coefficient vs FathomHQ: Features and functionality

Both platforms deliver functionality for financial reporting. They diverge in approach and capabilities.

Feature comparison table

Feature	FathomHQ	Coefficient
Financial Reporting	90+ pre-built charts and templates	Custom reports in spreadsheets
Cash Flow Forecasting	Three-way integrated forecasting	Spreadsheet-based with AI assistance
Multi-Entity Consolidation	Up to 300 entities automated	Multiple entities via spreadsheet logic
Data Refresh	Scheduled based on accounting API	Hourly auto-refresh (Pro plan)
Two-Way Sync	❌ Read-only	✅ 6 major systems
AI Capabilities	❌ None advertised	✅ AI Sheets Assistant
Platform Support	Web application only	Excel AND Google Sheets
Automation	Report scheduling	Alerts, snapshots, auto-refresh

Financial reporting and analysis

FathomHQ provides: 90+ ready-to-use charts, white-label branding for accounting firms, automated scheduling, 50+ pre-built KPIs covering profitability, liquidity, efficiency, and growth. Their variance analysis and profitability tracking are designed for accounting workflows.

Coefficient enables: Custom report building directly in Excel or Google Sheets. Pull QuickBooks, NetSuite, or Xer (or any of your other system) data into spreadsheets, then use existing skills to create reports, formulas, pivot tables, and dashboards. You build exactly what your business needs.

Cash flow forecasting

FathomHQ offers: Three-way forecasting integrating P&L, balance sheet, and cash flow into unified scenarios. Create driver-based forecasts, model multiple scenarios, and forecast up to 36 months ahead.

Coefficient provides: Flexible forecasting through data access and spreadsheet formulas. Pull historical data from QuickBooks, combine with pipeline forecasts from Salesforce, apply custom models. The AI Sheets Assistant helps build forecast models by generating formulas and analyzing trends.

Two-way sync capabilities

FathomHQ: Read-only access to accounting systems. Pulls data for reporting but doesn’t push changes back.

Coefficient: Two-way sync for Salesforce, HubSpot, Snowflake, MySQL, PostgreSQL, and MS SQL Server. Pull CRM records, make bulk updates, push changes back. Update database tables directly from spreadsheets.

Coefficient vs FathomHQ: Pricing comparison

Pricing structures differ significantly between these platforms.

Pricing breakdown table

Plan Type	FathomHQ	Coefficient
Entry Level	$53/month (1 company)	Free (3 data sources)
Small Team	$280/month (10 companies)	$49/month (Starter)
Professional	$400/month (25 companies)	$99/user/month (Pro)
Enterprise	$720/month (50 companies)	Custom pricing
Pricing Model	Per-company	Per-user
Integrations Included	6 accounting only	All 70+ systems

FathomHQ pricing structure

FathomHQ uses per-company pricing designed for accounting firms:

• Starter: $53/month for 1 company, plus $53 per additional
• Silver: $280/month for 10 companies, plus $28 per additional
• Gold: $400/month for 25 companies, plus $15 per additional

All plans include unlimited users, unlimited reports, full analysis tools, and support. This model works well for accounting firms managing many clients. It becomes expensive for individual businesses with multiple entities.

Coefficient pricing structure

Coefficient uses transparent per-user pricing:

• Free: 3 data sources, manual refresh
• Starter: $49/month – daily auto-refresh, 5 data sources
• Pro: $99/user/month – hourly auto-refresh, unlimited rows, AI assistant

Coefficient includes ALL 70+ integrations in one subscription. Connect QuickBooks, Salesforce, Google Ads, and Snowflake for the same price.

Coefficient vs FathomHQ: User experience

How you interact with these platforms differs substantially.

FathomHQ: Purpose-built financial interface

FathomHQ provides a web-based interface designed for financial reporting workflows. The platform guides you through connecting systems, selecting reports, configuring consolidation, and scheduling delivery.

For professionals familiar with financial terminology, the interface feels natural. You select accounts, classes, departments—all standard financial dimensions. Setup requires initial training for complex scenarios, but FathomHQ provides onboarding support.

The consideration: you’re learning a new platform. Even if intuitive, it’s another application to master, another login to manage, another interface to navigate.

Coefficient: Spreadsheet-native simplicity

Live Coefficient QuickBooks Dashboard

Coefficient operates as a sidebar inside Google Sheets and Excel. Select a data source, choose what to import, apply filters, and data populates your spreadsheet. The interface stays simple—a data connection layer, not a comprehensive application.

For teams comfortable with spreadsheets, Coefficient feels natural. No platform learning curve exists—only understanding your data sources.  

Plus, Coefficient offers an active Slack community for users to get inspiration from! 

Coefficient vs FathomHQ: Real-world use cases

Understanding when to choose each tool requires examining concrete scenarios.

When FathomHQ fits

Accounting firm managing client portfolios: An accounting practice manages 40 QuickBooks Online clients, generating monthly reports for each. FathomHQ’s Gold plan with unlimited users, white-label reporting, and group benchmarking matches this workflow perfectly.

Pure financial reporting: A CFO manages reporting for 3 subsidiaries, needing consolidated statements, balance sheets, and cash flow forecasts. They never need sales, marketing, or operational data. FathomHQ’s Starter plan provides exactly what’s needed.

When Coefficient excels

Cross-functional executive dashboards: A CFO needs a board dashboard combining:

• P&L actuals from QuickBooks
• Sales pipeline from Salesforce
• Customer acquisition cost from Google Ads
• Revenue forecasts from Stripe
• Support metrics from Zendesk

This unified view requires Coefficient. FathomHQ can only provide QuickBooks data.

Revenue forecasting with multiple data sources: Finance teams building Q4 forecasts need:

• Historical revenue from QuickBooks
• Current pipeline from Salesforce
• Win rates by territory
• MRR and churn from Stripe
• Lead trends from HubSpot

FathomHQ provides only QuickBooks data. Coefficient provides all five sources in one spreadsheet.

Coefficient vs FathomHQ: Which should you choose?

Choose FathomHQ if:

You’re an accounting firm managing many clients. If your practice manages 25+ client companies producing financial reports, FathomHQ’s accounting-specific features and per-company pricing make sense.

You need only accounting data. If you’re certain you’ll never need sales forecasts, marketing analytics, or operational metrics, FathomHQ’s narrow focus works fine.

You prefer specialized financial tools. Some professionals prefer purpose-built financial software with pre-configured reports over flexible spreadsheet environments.

Choose Coefficient if:

You need financial data plus business context. Modern finance requires understanding what happened (P&L actuals) and why. Coefficient connects accounting systems plus 70+ other data sources providing strategic context.

You work in spreadsheets daily. Coefficient operates where you work—no new platform to learn, no context switching required.

You want AI-powered assistance. The AI Sheets Assistant builds reports, writes SQL queries, and generates insights that FathomHQ doesn’t offer.

Start transforming your finance workflows

Your finance team deserves tools that match how modern businesses operate—where financial results connect to sales performance, marketing investment, and operational efficiency.

FathomHQ built a specialized platform for teams working exclusively with accounting data. For accounting firms managing client portfolios or teams needing only financial reporting, their features deliver value.

Finance teams need more. They need to forecast revenue using CRM pipeline data, calculate customer acquisition cost from multiple systems, and build dashboards combining financial and operational metrics—all in familiar spreadsheets.

Coefficient delivers finance excellence plus comprehensive business connectivity. Connect QuickBooks, NetSuite, or Xero for financial reporting, then add Salesforce, Google Ads, Snowflake, and 67+ other systems—all updating automatically in Excel or Google Sheets.

Get started with Coefficient today. Free to try, transparent pricing from $49/month, and 70+ integrations that grow with your needs.