How MoEngage Built a Secure Sales Compensation Tracker with Coefficient

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"Coefficient has really helped me share data in an easily consumable way. Now when a rep asks me about their commission, I just say: 'Here's your sheet. Just go to it, and if you have more questions after you look at that sheet, then you come to me.'"

Shantanu Agrawal

Sales Operations

The Challenge

Sales reps couldn’t understand complex pay stubs mixing multiple compensation plans, currencies, and revenue recognition timing across six continents.

The Solution

Built an automated commission calculator pulling from Salesforce and NetSuite into Google Sheets with secure individual tracking sheets using secret key authentication.

The Result

Dramatically reduced commission inquiries while improving trust and transparency across global sales teams. Sales reps now prioritize higher-value deal terms.

MoEngage is a leading customer engagement platform helping brands create personalized experiences across the customer lifecycle. Operating in 30+ countries with teams across 6 continents, they specialize in marketing automation and customer analytics. 

Use Cases

  • Multi-source data integration: Syncing Salesforce opportunity data with NetSuite billing information
  • Automated commission calculations: Processing complex formulas across multiple currencies and compensation plans
  • Secure data distribution: Creating personalized, view-only commission statements for individual reps
  • Revenue recognition tracking: Matching booked deals with actual payments for accurate commission payouts
  • Historical compensation analysis: Maintaining visibility across multiple fiscal years and plan changes
  • Spiff transparency: Breaking down earnings by base commission and various performance incentives

Interview Highlights

“Coefficient has really helped me share data in an easily consumable way. Now when a rep asks me about their commission, I just say: ‘Here’s your sheet.'”

“It’s really improved trust in the system as we’re growing. Giving visibility about spiff earnings allows reps to prioritize deal terms while they’re selling.”

“Building it out myself helps me understand it better than getting somebody external to help. If I want to debug something, I can do that without external support.”

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