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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
While HubSpot’s API endpoints provide powerful data access, you can get the same advanced reporting capabilities without writing code, handling authentication, or managing rate limits through spreadsheet-based solutions.
This approach gives you API-level data access with spreadsheet simplicity, making advanced reporting accessible to non-technical users while maintaining developer-level flexibility.
Access API-level data without coding complexity using Coefficient
Coefficient provides an excellent alternative to manually working with HubSpot’s API endpoints by offering a user-friendly interface that accesses the same data. Instead of writing API calls and handling authentication, you get built-in API optimization with automatic rate limiting, pagination handling, and error management—all through familiar spreadsheet interfaces.
How to make it work
Step 1. Replace API endpoints with visual query building.
Instead of constructing API calls like GET /crm/v3/objects/contacts?properties=email,firstname&associations=deals, use Coefficient’s visual interface to select the Contacts object, choose Email and First Name fields, and enable Deal associations. The same data, zero coding required.
Step 2. Use advanced formulas for complex queries similar to API filters.
The =HUBSPOT_SEARCH formula provides complex querying capabilities that mirror API functionality. Search HubSpot objects with sophisticated filter logic using operators like =, >, <, IN, NOT IN, and CONTAINS. Apply multiple filters with AND/OR logic grouping just like API parameters.
Step 3. Access association data without multiple API calls.
Pull associated records that would require multiple API endpoints in a single import. Use Row Expanded format to see all associated deals for each contact, or Comma Separated format for compact viewing. This eliminates the complexity of managing relationship data across multiple API responses.
Step 4. Implement automated data refreshes without cron jobs.
Schedule data refreshes from hourly to monthly without writing scripts or managing server infrastructure. Set up automatic field mapping and data type handling that would require custom code in API implementations. Create visual query builders instead of constructing JSON payloads.
Step 5. Build advanced reports with API-level flexibility.
Use the =HUBSPOT_LOOKUP formula for VLOOKUP-style data retrieval that supports bulk lookups for efficient API usage. Access custom objects and properties without diving into endpoint documentation. Create dynamic filters using cell references for flexible reporting that updates based on spreadsheet values.
Get API power with spreadsheet simplicity
This approach provides the power of direct API access while maintaining spreadsheet familiarity, making advanced reporting accessible to non-technical users without sacrificing the flexibility developers need. You’ll spend time analyzing data instead of managing API complexity. Start building advanced reports without the coding overhead.
