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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
HubSpot’s standard date aggregations don’t match real email campaign rhythms like Tuesday/Thursday send schedules, month-end promotional cycles, or campaign flights that span 17 days. These non-standard patterns require custom aggregation to accurately measure performance and optimize strategies.
Non-standard date aggregations enable email marketing optimization based on actual campaign rhythms rather than arbitrary calendar periods.
Build sophisticated email campaign aggregations using Coefficient
Coefficient enables sophisticated non-standard date aggregations for email campaigns by importing your HubSpot data into HubSpot spreadsheets where you can create custom groupings that match your actual sending patterns and campaign structures.
How to make it work
Step 1. Import email campaign data with send dates and engagement metrics.
Use Coefficient to pull comprehensive email data including send dates, opens, clicks, unsubscribes, and conversion metrics. Make sure to include all relevant engagement data for building your custom aggregations.
Step 2. Create day-of-week and custom period groupings.
For Tuesday/Thursday aggregations, use. For campaign flights, use. For business days only, apply.
Step 3. Build relative date aggregations for engagement windows.
Group by days since send rather than calendar dates: Day 0-3 for initial engagement, Day 4-7 for secondary engagement, and Day 8+ for long tail engagement. This reveals engagement patterns that calendar-based aggregation misses.
Step 4. Set up automated refresh for non-standard periods.
Schedule Coefficient refreshes to align with your custom aggregation periods, use snapshot functionality to preserve historical performance for pattern analysis, and create alerts based on your specific campaign rhythm rather than standard time intervals.
Optimize email campaigns based on actual sending patterns
Non-standard date aggregations reveal engagement patterns and performance insights that standard calendar periods miss, enabling strategic email marketing optimization. Start building custom email campaign analytics today.
