How to bulk update existing HubSpot contacts from Google Sheets data

using Coefficient google-sheets Add-in (500k+ users)

Bulk update existing HubSpot contacts from Google Sheets with selective field updates, conditional logic, and automated error handling.

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HubSpot’s standard bulk update process requires CSV file preparation, manual uploads, and lacks sophisticated update logic for handling partial data updates or conditional modifications without creating duplicates.

Here’s how to implement efficient bulk contact updates with selective field modifications and automated error handling.

Superior bulk contact updates using Coefficient

CoefficientHubSpot’sprovides superior bulk contact import capabilities compared tonative limitations through UPDATE action configuration and advanced batch processing.

How to make it work

Step 1. Configure UPDATE action for existing contacts.

Use Coefficient’s export functionality with UPDATE action to modify existing HubSpot contacts based on email address matching. This avoids creating duplicate records that can occur with HubSpot’s native import process.

Step 2. Set up selective field updates.

Update only specific contact properties without overwriting existing data in other fields. Use conditional updates to modify contacts only when certain criteria are met, such as updating contacts where a specific column equals “TRUE”.

Step 3. Prepare your bulk update workflow.

Prepare your Google Sheets data with contact identifiers (email addresses), map columns to HubSpot contact properties through Coefficient’s interface, and configure UPDATE action to prevent duplicate creation.

Step 4. Implement automated bulk updates.

Schedule recurring bulk updates to maintain data synchronization without manual intervention. This addresses HubSpot’s limitation of requiring repeated manual uploads and handles large datasets without HubSpot’s import size limitations.

Step 5. Handle errors and associations efficiently.

Unlike HubSpot’s import process which can fail entirely on errors, Coefficient provides detailed feedback on which updates succeeded or failed. Simultaneously update contact associations (linking to companies, deals) during bulk updates.

Update thousands of contacts without the manual work

Start updatingThis approach eliminates HubSpot’s requirement for repetitive manual CSV uploads and provides more sophisticated update logic than native bulk import functionality.your contacts in bulk with Coefficient’s automated approach.

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