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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing User Location Performance data from Microsoft Ads in Excel helps marketers understand how campaigns perform based on where users are physically located when they see ads, enabling more targeted geographic optimization strategies.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your user location performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import User Location Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your location data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import User Location Performance Data
After connecting your Microsoft Ads account, you can import your User Location Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “User Location Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions by user location)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads user location data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Optimize Your Geographic Targeting
With your User Location Performance data now in Excel, you can identify which user locations deliver the best results for your campaigns. Create pivot tables to analyze key metrics like CTR, conversion rate, and cost-per-acquisition across different geographic areas, from countries down to cities.
Use Excel’s mapping capabilities to visualize performance patterns by region, and its calculation features to determine location-specific ROI. These insights will help you refine your geographic targeting, create location-specific bid adjustments, and develop customized messaging that resonates with audiences in different locations.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get User Location Performance data from Microsoft Ads?
To get User Location Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Targeting” and then “User location”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of User Location Performance in Microsoft Ads?
To view user location performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Campaigns tab
- Look for location targeting or performance reports
- For comprehensive location data, create a User Location Performance report
With Coefficient, you can import detailed user location data directly into Excel with all relevant metrics, making geographical analysis more powerful and efficient.
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How to automate importing Microsoft Ads User Location Performance data to Excel daily?
Automating user location data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your User Location Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh location performance data without any manual work.
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How do I download User Location Performance data from Microsoft Ads?
To download User Location Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Targeting” then “User location”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have user location data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about User Location Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for user location performance thresholds, requiring marketers to manually monitor geographic performance.Coefficient solves this with its Automations feature:
- Import your User Location Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., high-value locations with dropping performance)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when location-specific performance changes require attention or optimization.
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