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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Share Of Voice data from Microsoft Ads in Excel helps marketers understand their competitive position in ad auctions, enabling better bidding strategies and budget allocation based on impression share and rank metrics.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your share of voice performance.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Share Of Voice data with relevant metrics
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Step 4:
Set up auto-refresh to keep your competitive data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Share Of Voice Data
After connecting your Microsoft Ads account, you can import your Share Of Voice data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Share Of Voice” from the list of available objects
- Choose which metrics you want to include (impression share, rank, lost impression share due to budget/rank)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads share of voice data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Competitive Position
With your Share Of Voice data now in Excel, you can gain valuable insights into your market position and auction performance. Create pivot tables to analyze impression share metrics across different campaigns, ad groups, or keywords, and use Excel’s visualization tools to spot trends over time.
Calculate the impact of budget limitations versus rank issues to determine whether you should focus on increasing budgets or improving quality scores. Use these competitive insights to fine-tune your bidding strategy, identify opportunities to increase visibility, and maximize your market share in the Microsoft Advertising ecosystem.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Share Of Voice data from Microsoft Ads?
To get Share Of Voice data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Performance” and then “Share of voice”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Share Of Voice in Microsoft Ads?
To view share of voice metrics in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Campaigns, Ad Groups, or Keywords tab
- Look for competitive metrics or auction insights
- For comprehensive competitive data, create a Share Of Voice report
With Coefficient, you can import detailed share of voice data directly into Excel with all relevant metrics, making competitive analysis more powerful and efficient.
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How to automate importing Microsoft Ads Share Of Voice data to Excel daily?
Automating share of voice data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Share Of Voice data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh competitive performance data without any manual work.
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How do I download Share Of Voice data from Microsoft Ads?
To download Share Of Voice data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Performance” then “Share of voice”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have share of voice data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Share Of Voice data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for share of voice metrics, requiring marketers to manually monitor competitive positions.Coefficient solves this with its Automations feature:
- Import your Share Of Voice data into Excel
- Set up Coefficient Automations with conditions (e.g., impression share below target threshold)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your competitive position changes significantly, helping you respond quickly to maintain market share.
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