Bringing your Microsoft Ads DSA Category Performance data into Google Sheets helps you analyze how your dynamic search ads are performing based on website categories.
Instead of manual exports, you can set up a live connection that updates automatically.
This guide shows you how to import your Microsoft Ads DSA Category Performance data into Google Sheets using Coefficient.
TLDR
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Step 1:
Step 1. Install Coefficient from the Google Workspace Marketplace and connect your Microsoft Ads account.
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Step 2:
Step 2. Select Import from… and choose the DSA Category Performance object from Microsoft Ads.
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Step 3:
Step 3. Configure your import settings and pull the data into your sheet.
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Step 4:
Step 4. Set up auto-refresh to keep your DSA category performance data current automatically.
Importing your Microsoft Ads DSA Category Performance data into Google Sheets is simple with Coefficient. Follow these steps to get started:
Step 1: Install and Connect Coefficient
First, you need to add Coefficient to your Google Sheet.
- Open Google Sheets.
- Go to Extensions > Add-ons > Get add-ons.
- Search for “Coefficient” and install it from the Google Workspace Marketplace.
Once installed, open the Coefficient add-on from Extensions > Coefficient > Launch.
In the Coefficient sidebar, click “Import from…” and find Microsoft Ads in the list of connectors. You’ll be guided to connect your Microsoft Ads account securely.

Step 2: Import Microsoft Ads DSA Category Performance Data
After connecting, you’ll see options for importing data from Microsoft Ads.
- Select “Objects”.
- Choose “DSA Category Performance” from the list of available objects.
You can then select specific fields, apply filters, and sort the data before importing. Once ready, click the “Import” button.
Your Microsoft Ads DSA Category Performance data will load directly into your Google Sheet.

Step 3: Set Up Auto-Refresh (Optional)
To keep your DSA Category Performance data in Google Sheets always up to date, set up an automatic refresh schedule.
In the Coefficient sidebar, find your imported data.
- Click the “Refresh” button or the three-dot menu next to your import.
- Select “Schedule Refresh”.
- Choose your desired frequency (e.g., daily, hourly, weekly) and time.
Coefficient will now automatically update your sheet with the latest data from Microsoft Ads based on your schedule.

Available Microsoft Ads Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
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