Analyzing your Microsoft Ads campaign performance in Excel enables marketers to spot trends, identify underperforming campaigns, and allocate budget more effectively for maximum ROI.
Rather than repeatedly downloading reports that quickly become outdated, you can establish a live connection for always-current data.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account through Coefficient
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Step 3:
Import Campaign Performance data with a few clicks
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Step 4:
Set up auto-refresh to keep your campaign data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Begin by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account

Step 2: Import Campaign Performance Data
After connecting your Microsoft Ads account, you can import your Campaign Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Campaign Performance” from the list of available objects
- Choose which metrics and dimensions you want to import (impressions, clicks, CTR, cost, etc.)
- Apply any filters to limit the data (e.g., specific date ranges, campaign status)
- Click “Import” to bring the data into your Excel spreadsheet

Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads campaign data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule

Create Custom Campaign Analysis in Excel
With your Campaign Performance data in Excel, you can build dynamic dashboards, create trend analysis charts, or calculate custom metrics like ROAS and CPA. Leverage Excel’s powerful features to identify which campaigns deliver the best results and deserve additional investment.
Compare performance across different time periods or measure campaigns against your KPI targets to ensure your Microsoft Ads strategy remains on track.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Frequently Asked Questions
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