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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing your Microsoft Ads campaign performance in Excel enables marketers to spot trends, identify underperforming campaigns, and allocate budget more effectively for maximum ROI.
Rather than repeatedly downloading reports that quickly become outdated, you can establish a live connection for always-current data.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account through Coefficient
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Step 3:
Import Campaign Performance data with a few clicks
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Step 4:
Set up auto-refresh to keep your campaign data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Begin by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Campaign Performance Data
After connecting your Microsoft Ads account, you can import your Campaign Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Campaign Performance” from the list of available objects
- Choose which metrics and dimensions you want to import (impressions, clicks, CTR, cost, etc.)
- Apply any filters to limit the data (e.g., specific date ranges, campaign status)
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads campaign data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Create Custom Campaign Analysis in Excel
With your Campaign Performance data in Excel, you can build dynamic dashboards, create trend analysis charts, or calculate custom metrics like ROAS and CPA. Leverage Excel’s powerful features to identify which campaigns deliver the best results and deserve additional investment.
Compare performance across different time periods or measure campaigns against your KPI targets to ensure your Microsoft Ads strategy remains on track.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Campaign Performance data from Microsoft Ads?
To get Campaign Performance data from Microsoft Ads, you can:
- Log into your Microsoft Advertising account
- Navigate to the Reports section
- Select Campaign Performance report
- Choose your desired date range and metrics
- Download the report as CSV or Excel
Alternatively, Coefficient provides a more efficient solution by directly importing live Microsoft Ads campaign data into Excel with just a few clicks.
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How do I get a list of Campaign Performance in Microsoft Ads?
To retrieve a list of campaign performance metrics in Microsoft Ads:
- Sign in to Microsoft Advertising
- Go to the Campaigns tab
- View the campaign list with basic metrics
- For more detailed data, create a Campaign Performance report
With Coefficient, you can import comprehensive campaign data directly into Excel and customize exactly which metrics you want to analyze, all while keeping the data fresh with automatic updates.
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How to automate importing Microsoft Ads Campaign Performance to Excel daily?
Automating Microsoft Ads campaign data imports traditionally requires creating API connections or using Power Automate, which demands technical expertise and maintenance.Coefficient simplifies this process with its built-in automation:
- Connect your Microsoft Ads account to Coefficient
- Import your Campaign Performance data
- Click “Refresh” in the Coefficient sidebar
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred time, and your data will update automatically
This ensures you always have fresh campaign data for analysis without manual work.
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How do I download Campaign Performance data from Microsoft Ads?
To download Campaign Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Performance” then “Campaign Performance”
- Configure your date range and metrics
- Click “Run” and then “Download” (CSV/Excel/XML)
For a more efficient approach, Coefficient can pull this data directly into Excel and maintain it with scheduled refreshes, eliminating manual downloads entirely.
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How to send email alerts about Campaign Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for campaign performance thresholds, requiring marketers to regularly check dashboards or create custom solutions.Coefficient solves this challenge with its Automations feature:
- Import your Campaign Performance data into Excel
- Use Coefficient’s Automations to set up conditions (e.g., CPC > $2)
- Configure email notifications to be sent when conditions are met
- Schedule these alerts to run on your preferred frequency
This ensures your team is promptly notified when campaigns need attention.
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