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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Call Detail data from Microsoft Ads in Excel helps marketers track phone call leads generated through call extensions, providing insights into which campaigns, keywords, and ads drive valuable phone conversations.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current call performance data.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Call Detail data with call metrics
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Step 4:
Set up auto-refresh to keep your call data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Call Detail Data
After connecting your Microsoft Ads account, you can import your Call Detail data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Call Detail” from the list of available objects
- Choose which metrics you want to include (call duration, start time, end time, etc.)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads call data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Call Performance
With your Call Detail data now in Excel, you can analyze patterns in phone leads generated by your Microsoft Ads campaigns. Create pivot tables to identify which campaigns, ad groups, or keywords drive the most calls, and calculate metrics like average call duration to assess call quality.
Use Excel’s time-based functions to analyze call volume by day of week or time of day, helping you optimize your ad scheduling for when potential customers are most likely to call. Create visualizations that make call patterns immediately visible, improving your ability to drive more high-quality phone leads.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Call Detail data from Microsoft Ads?
To get Call Detail data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Extensions” and then “Call detail”
- Set your desired date range
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Call Detail in Microsoft Ads?
To view call details in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Campaigns tab
- Go to Ad Extensions > Call Extensions
- For detailed call data, you’ll need to create a Call Detail report
With Coefficient, you can import comprehensive call data directly into Excel with all relevant metrics, making analysis of your phone leads more efficient.
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How to automate importing Microsoft Ads Call Detail data to Excel daily?
Automating call detail data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Call Detail data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh call data without any manual work, helping you track phone leads consistently.
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How do I download Call Detail data from Microsoft Ads?
To download Call Detail data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Extensions” then “Call detail”
- Set your desired date range
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have call data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Call Detail data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for call metrics, requiring marketers to manually monitor call performance.Coefficient solves this with its Automations feature:
- Import your Call Detail data into Excel
- Set up Coefficient Automations with conditions (e.g., calls exceeding a certain duration)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification about important call patterns or performance changes for your phone leads.
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