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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Audience Performance data from Microsoft Ads in Excel helps marketers understand how different audience segments interact with their ads, enabling more targeted campaigns and better budget allocation across customer segments.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current audience insights.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Audience Performance data with relevant metrics
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Step 4:
Set up auto-refresh to keep your audience data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Audience Performance Data
After connecting your Microsoft Ads account, you can import your Audience Performance data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Audience Performance” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific audience types or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads audience data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Audience Performance
With your Audience Performance data now in Excel, you can identify which audience segments deliver the best results for your business. Create comparison charts to visualize performance differences between remarketing lists, in-market audiences, custom audiences, and similar audiences.
Calculate key metrics like audience-specific conversion rates and cost-per-acquisition to determine which segments deserve increased investment. Use Excel’s filtering and sorting capabilities to quickly identify high-value audiences that can drive your campaign strategy.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Audience Performance data from Microsoft Ads?
To get Audience Performance data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Audience” and then “Audience”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Audience Performance in Microsoft Ads?
To view audience performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Audiences tab
- View basic performance metrics for each audience
- For detailed performance data, generate an Audience Performance report
With Coefficient, you can import comprehensive audience data directly into Excel with all relevant metrics, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Audience Performance data to Excel daily?
Automating audience data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Audience Performance data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh audience performance data without any manual work.
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How do I download Audience Performance data from Microsoft Ads?
To download Audience Performance data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Audience” then “Audience”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have audience data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Audience Performance data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for audience performance thresholds, requiring marketers to manually monitor audience metrics.Coefficient solves this with its Automations feature:
- Import your Audience Performance data into Excel
- Set up Coefficient Automations with conditions (e.g., high CTR audiences)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your audience segments show significant performance changes.
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