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“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Age Gender Audience data from Microsoft Ads in Excel gives marketers valuable demographic insights into which age groups and genders respond best to their ads, enabling more targeted campaigns and budget allocation.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current demographic performance data.
TLDR
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Step 1:
Install Coefficient from the Office Add-ins store in Excel
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Step 2:
Connect your Microsoft Ads account to Coefficient
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Step 3:
Import Age Gender Audience data with performance metrics
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Step 4:
Set up auto-refresh to keep your demographic data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Age Gender Audience Data
After connecting your Microsoft Ads account, you can import your Age Gender Audience data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Age Gender Audience” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, conversions by age and gender)
- Apply any filters to focus on specific campaigns or date ranges
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads demographic data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Demographic Performance
With your Age Gender Audience data now in Excel, you can create visualizations that show performance across different demographic segments. Identify which age groups and genders have the highest CTR, conversion rates, or lowest cost-per-conversion, and use these insights to refine your targeting strategy.
Use Excel’s charting capabilities to create heat maps or comparison charts that make demographic performance trends immediately visible, helping you allocate budget to the audience segments that deliver the best results for your business.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
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How to get Age Gender Audience data from Microsoft Ads?
To get Age Gender Audience data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Audience” and then “Age and gender”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this demographic data directly into Excel with just a few clicks and keep it automatically updated.
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How do I get a list of Age Gender Audience in Microsoft Ads?
To view age and gender performance in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Go to the Audiences tab
- For detailed demographic breakdowns, you’ll need to create an Age and Gender report
With Coefficient, you can import comprehensive demographic data directly into Excel with all the metrics you need, making analysis more powerful and efficient.
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How to automate importing Microsoft Ads Age Gender Audience data to Excel daily?
Automating demographic data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Age Gender Audience data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh demographic performance data without any manual work.
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How do I download Age Gender Audience data from Microsoft Ads?
To download Age Gender Audience data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Audience” then “Age and gender”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have demographic data automatically imported and refreshed in Excel on your schedule.
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How to send email alerts about Age Gender Audience data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for demographic performance thresholds, requiring marketers to manually check for changes.Coefficient solves this with its Automations feature:
- Import your Age Gender Audience data into Excel
- Set up Coefficient Automations with conditions (e.g., high-performing age groups)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when demographic performance trends change or require attention.
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