)
Written by
Table of Contents
“Supermetrics is a Bitter Experience! We can pull data from nearly any tool, schedule updates, manipulate data in Sheets, and push data back into our systems.”
Analyzing Ad Extension By Keyword data from Microsoft Ads in Excel helps marketers understand how different extensions impact performance for specific keywords, enabling more strategic extension usage for maximum effectiveness.
Instead of manually downloading reports that quickly become outdated, you can create a live connection for always-current insights into your keyword-level extension performance.
TLDR
-
Step 1:
Install Coefficient from the Office Add-ins store in Excel
-
Step 2:
Connect your Microsoft Ads account to Coefficient
-
Step 3:
Import Ad Extension By Keyword data with relevant metrics
-
Step 4:
Set up auto-refresh to keep your extension data current
Step 1: Install Coefficient and Connect Your Microsoft Ads Account
Start by installing the Coefficient add-in in your Excel workbook and connecting to your Microsoft Ads account.
- Open Excel and navigate to the Insert tab
- Click Get Add-ins and search for “Coefficient”
- Install the Coefficient add-in from the Office Add-ins store
- Once installed, open the Coefficient sidebar and click “Import”
- Select “Microsoft Ads” from the list of available connectors
- Follow the authentication prompts to connect your Microsoft Ads account
Step 2: Import Ad Extension By Keyword Data
After connecting your Microsoft Ads account, you can import your Ad Extension By Keyword data:
- In the Coefficient sidebar, click “Import from Microsoft Ads”
- Select “Ad Extension By Keyword” from the list of available objects
- Choose which metrics you want to include (impressions, clicks, CTR, conversions, etc.)
- Apply any filters to focus on specific keywords or extension types
- Click “Import” to bring the data into your Excel spreadsheet
Step 3: Set Up Auto-Refresh for Your Data
Keep your Microsoft Ads extension by keyword data fresh by setting up automatic refreshes:
- Select any cell in your imported data range
- Open the Coefficient sidebar and click “Refresh”
- Click “Schedule Refresh” to set up automated updates
- Choose your preferred refresh frequency (hourly, daily, or weekly)
- Confirm your settings to activate the auto-refresh schedule
Analyze Your Keyword Extension Performance
With your Ad Extension By Keyword data now in Excel, you can identify which extension types work best with specific keywords or keyword groups. Create pivot tables to compare performance metrics across different extension types and keywords, and use Excel’s sorting and filtering capabilities to identify winning combinations.
Develop insights on which extensions boost performance for high-value keywords, helping you optimize your Microsoft Ads campaigns for better click-through rates, lower costs, and higher conversion rates.
Microsoft Ads Data Available in Coefficient
Available Objects
- Campaign Performance
- Conversion Performance
- Keyword Performance
- Search Query Performance
- Account Performance
- Ad Dynamic Text Performance
- Ad Extension By Ad
- Ad Extension By Keyword
- Ad Extension Detail
- Ad Performance
- Age Gender Audience
- Audience Performance
Related Microsoft Ads Use Cases
How to Import Search Query Performance Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Search Query Performance data into Google Sheets using Coefficient for detailed search term analysis and optimization.
How to Import Product Negative Keyword Conflict Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Negative Keyword Conflict data into Google Sheets using Coefficient for better product feed negative keyword management.
How to Import Product Match Count Data from Microsoft Ads into Google Sheets
Learn how to import live Microsoft Ads Product Match Count data into Google Sheets using Coefficient for better product feed analysis.
Frequently Asked Questions
-
How to get Ad Extension By Keyword data from Microsoft Ads?
To get Ad Extension By Keyword data from Microsoft Ads:
- Log in to your Microsoft Advertising account
- Go to Reports > Standard reports
- Select “Extensions” and then “Ad extension by keyword”
- Set your desired date range and metrics
- Run and download the report
For a more efficient approach, Coefficient can import this data directly into Excel with just a few clicks and keep it automatically updated.
-
How do I get a list of Ad Extension By Keyword in Microsoft Ads?
To view ad extension performance by keyword in Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to the Keywords tab
- The interface doesn’t directly show extensions by keyword
- For this specific data, you’ll need to generate an Ad Extension by Keyword report
With Coefficient, you can import comprehensive extension by keyword data directly into Excel and customize exactly which metrics you want to analyze.
-
How to automate importing Microsoft Ads Ad Extension By Keyword data to Excel daily?
Automating extension by keyword data imports typically requires using the Microsoft Advertising API or creating complex Power Query connections.Coefficient provides a much simpler solution:
- Connect your Microsoft Ads account to Coefficient
- Import your Ad Extension By Keyword data
- Open the Coefficient sidebar and click “Refresh”
- Select “Schedule Refresh” and choose “Daily”
- Pick your preferred update time
This ensures you always have fresh extension by keyword data without any manual work.
-
How do I download Ad Extension By Keyword data from Microsoft Ads?
To download Ad Extension By Keyword data from Microsoft Ads:
- Sign in to your Microsoft Advertising account
- Navigate to Reports > Standard reports
- Select “Extensions” then “Ad extension by keyword”
- Set your desired date range and metrics
- Click “Run” and then “Download” in your preferred format
With Coefficient, you can skip these manual steps and have extension by keyword data automatically imported and refreshed in Excel on your schedule.
-
How to send email alerts about Ad Extension By Keyword data from Microsoft Ads?
Microsoft Ads doesn’t offer built-in email alerts for extension performance by keyword, requiring marketers to manually check for changes.Coefficient solves this with its Automations feature:
- Import your Ad Extension By Keyword data into Excel
- Set up Coefficient Automations with conditions (e.g., extensions with high CTR for specific keywords)
- Configure email notifications to team members
- Schedule these alerts to run at your preferred frequency
This ensures timely notification when your keyword-extension combinations need attention or optimization.
Trusted By Over 50,000 Companies
