Tracking HubSpot Events data is crucial for understanding customer interactions and marketing performance. But analyzing this data directly in HubSpot can be limiting.
By importing your Events data into Google Sheets, you can create custom reports, combine it with other data sources, and share insights across your team.
TLDR
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Step 1:
Install Coefficient from the Google Workspace Marketplace
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Step 2:
Connect your HubSpot account to Coefficient
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Step 3:
Select Import from… and choose HubSpot as your data source
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Step 4:
Select Events from the Objects list
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Step 5:
Configure your data preferences and import
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Step 6:
Set up auto-refresh to keep your data current
Step-by-Step Guide to Importing HubSpot Events Data
Step 1: Install Coefficient and Connect to HubSpot
Before importing your Events data, you’ll need to install Coefficient and connect it to your HubSpot account:
- Open your Google Sheet
- Click on Extensions > Add-ons > Get add-ons
- Search for “Coefficient” and install it from the Google Workspace Marketplace
- Once installed, open Coefficient from the Extensions menu
- In the Coefficient sidebar, click “Import from…”
- Select “HubSpot” from the list of available connectors
- Follow the authentication prompts to connect your HubSpot account

Step 2: Import HubSpot Events Data
Now that you’re connected, you can import your Events data:
- In the Coefficient sidebar, with HubSpot selected, click on “Objects”
- Scroll through the list or use the search function to find “Events”
- Select “Events” from the list
- Choose the specific fields you want to import (e.g., event ID, event type, timestamp, associated contact)
- Apply any filters if needed to narrow down your data
- Select your destination in the spreadsheet
- Click “Import” to bring your Events data into Google Sheets

Step 3: Set Up Auto-Refresh (Optional)
To ensure your Events data stays current, set up an automatic refresh schedule:
- In the Coefficient sidebar, click on the “…” menu next to your imported data
- Select “Schedule Refresh”
- Choose your preferred frequency (hourly, daily, weekly)
- Set specific times for the refresh to occur
- Click “Save” to activate your auto-refresh schedule

With auto-refresh enabled, your HubSpot Events data will automatically update according to your schedule, ensuring you always have the most current information for analysis and reporting.
Available HubSpot Objects in Coefficient
Coefficient allows you to import various types of data from HubSpot. Here’s a comprehensive list of available objects you can import:
Objects
- Arr
- Billing histories
- Calls
- Clients
- Companies
- Contacts
- Contracts
- Custom objects
- Deal lists
- Dealers
- Demos
- Emails
- Leads
- Blueprints
- Carts
- Company lists
- Contact lists
- Communications
- Credit
- Deal history
- Deal split
- Deals
- Discounts
- Employees
Frequently Asked Questions
By following this guide, you’ll be able to seamlessly import your HubSpot Events data into Google Sheets, enabling more powerful analysis and reporting capabilities. With Coefficient’s auto-refresh feature, you can ensure your data stays current without manual updates.
Start leveraging your HubSpot Events data in Google Sheets today to gain deeper insights into customer interactions and marketing performance.
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