Understanding your Messenger performance is essential for customer service and engagement strategies. With Coefficient, you can bring all your Facebook Messaging Insights directly into Excel for better analysis.
This guide shows you how to import Facebook Messaging Insights data into Excel quickly and efficiently.
TLDR
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Step 1:
Install the Coefficient add-in for Excel from the Office Add-ins store
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Step 2:
Connect your Facebook Insights account through Coefficient
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Step 3:
Import Messaging Insights data using Coefficients import tool
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Step 4:
Set up auto-refresh to keep your messaging data updated automatically
How to Import Facebook Messaging Insights into Excel
Step 1: Install Coefficient and Connect Your Facebook Insights Account
First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:
- Open Excel
- Go to the Insert tab
- Click Get Add-ins
- Search for “Coefficient” and install it from the Office Add-ins store
- Once installed, open the Coefficient sidebar
- Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source
Now you’ll need to select Facebook Insights and authenticate your account:
- In the Coefficient sidebar, select “Marketing” from the categories
- Choose “Facebook Insights” from the available marketing integrations
- Click “Connect” and follow the authentication prompts to link your Facebook account
- Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Messaging Insights Data
After connecting your account, you can import your Messaging Insights data:
- Select “Messaging Insights” from the list of available objects
- Choose the specific metrics you want to import (conversation volume, response time, etc.)
- Apply any filters needed (date range, message types, etc.)
- Select where to import the data in your spreadsheet
- Click “Import” to bring the messaging data into Excel

With your messaging insights in Excel, you can track response times, message volume, and conversation trends to improve your customer communication strategy on Facebook.
What Facebook Insights Data Can You Import?
Objects
- Engagement Metrics
- Campaign Metrics
- Post Insights
- Page Insights
- Messaging Insights
- Audience Insights
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