How to Import Messaging Insights Data from Facebook Insights into Excel

Understanding your Messenger performance is essential for customer service and engagement strategies. With Coefficient, you can bring all your Facebook Messaging Insights directly into Excel for better analysis.

This guide shows you how to import Facebook Messaging Insights data into Excel quickly and efficiently.

How to Import Facebook Messaging Insights into Excel

Step 1: Install Coefficient and Connect Your Facebook Insights Account

First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source

Now you’ll need to select Facebook Insights and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “Facebook Insights” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your Facebook account
4. Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Messaging Insights Data

After connecting your account, you can import your Messaging Insights data:

1. Select “Messaging Insights” from the list of available objects
2. Choose the specific metrics you want to import (conversation volume, response time, etc.)
3. Apply any filters needed (date range, message types, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the messaging data into Excel

With your messaging insights in Excel, you can track response times, message volume, and conversation trends to improve your customer communication strategy on Facebook.