How to Import Campaign Metrics Data from Facebook Insights into Excel

Tracking Facebook campaign performance requires easy access to your metrics data. With Coefficient, you can bring all your Facebook Insights Campaign Metrics directly into Excel for better analysis.

This guide shows you how to import Facebook Insights Campaign Metrics into Excel efficiently.

How to Import Facebook Insights Campaign Metrics into Excel

Step 1: Install Coefficient and Connect Your Facebook Insights Account

First, you’ll need to install the Coefficient add-in and connect it to your Facebook account:

1. Open Excel
2. Go to the Insert tab
3. Click Get Add-ins
4. Search for “Coefficient” and install it from the Office Add-ins store
5. Once installed, open the Coefficient sidebar
6. Click “Import from…” to see available data sources

Step 2: Select Facebook Insights as Your Data Source

Now you’ll need to select Facebook Insights and authenticate your account:

1. In the Coefficient sidebar, select “Marketing” from the categories
2. Choose “Facebook Insights” from the available marketing integrations
3. Click “Connect” and follow the authentication prompts to link your Facebook account
4. Once connected, you’ll see the available data objects from Facebook Insights

Step 3: Import Facebook Insights Campaign Metrics Data

After connecting your account, you can import your Campaign Metrics data:

1. Select “Campaign Metrics” from the list of available objects
2. Choose the specific metrics you want to import (reach, impressions, clicks, conversions, etc.)
3. Apply any filters needed (date range, campaign types, etc.)
4. Select where to import the data in your spreadsheet
5. Click “Import” to bring the campaign data into Excel

With your campaign metrics in Excel, you can create performance dashboards, compare campaigns side by side, and calculate custom ROI metrics to better understand your Facebook marketing effectiveness.